Ramana Charan S

At Digitas, I helped client and creative teams communicate better across their digital ecosystem; this included helping my brands navigate through the pandemic, and utilizing platforms better. A big part of my job was to serve them with ideas for inspiration on an always-on basis. Accounts worked on: Jeep India, PUMA, NIVEA MEN, Amazon, Google, Budweiser Pitches won: PUMA, Indospace

As one of the earliest members of the strategy team at PAD, Hyderabad I helped set up a practice of planning within the agency. Here I got to dabble in advertising disciplines apart from brand strategy, like copywriting, UI/UX design and performance marketing. And a plethora of categories like Manufacturing, Education, Hospitality, Pharmaceuticals, Food & Beverage, Retail, Sports and Technology Some of my key contributions at PAD include: 1. I helped conceptualize two brands from the ground up. For both these brands, I was involved from the ideation to the launch, spanning branding, charting the brand guidelines, UI/UX design and crafting communication strategy 2. Image building exercises for board of directors in the education and energy sector, to enhance their clout in the industry. 3. I was also actively involved in the agency’s marketing effort, laying the groundwork for PAD’s successful transition from Priyadarshini Advertising to PAD Integrated Communications

DDB Mudra was my first expsoure to agency life. I immediately took a liking to the culture and the atmosphere of the place. My two-month summer internship was about understanding the programmatic media buying landscape. At the time, programmatic media buying was a novel concept to Indian agencies. My work was to break it down for the leadership team and the rest of the agency. My project listed down a ten-point road map to follow if DDB Mudra were to include it as a service offering.

My first job had little to do with marketing and everything to do with data analytics. In hindsight, this experience made me embrace 'big data'. It laid the foundation for me to easily grasp the ad-tech side of marketing. I'd attribute my comfort with Facebook Ad Manager, Google Ads, GlobalWebIndex etc. to my KPMG experience More about my time at KPMG: I was the principal resource at KPMG to handle data analytics and reporting solutions. Under the guidance of some great mentors within the organisation, I was able to develop a sound understanding of information architecture, data management systems and reporting. My expertise helped KPMG deliver solutions for clients across industries like 1. Oil and Gas 2. Pharamceuticals 3. Finance 4. Real Estate and Infrastructure development. One of my projects included a 6 month stint in Doha, Qatar for Qatari Diar, a real estate company who are currently building Lusail City ( the city that is set to host the FIFA World Cup 2022 Final)

In my third year at NIT Trichy, while the rest of my batchmates and peers took up internships in core engineering fields, I packed my bags and went to IIM Bangalore. Under the mentorship of Prof. Sreelata Jonalegedda, I worked on arriving at an optimal pricing strategy for an online security services company. This is when I realized marketing was right down my alley.

As a part Team Interface, the media and PR wing of MICA, I served as a content strategist/Community manager for MICA's social media handles. I was doing live work by creating, curating and sharing content that helped strengthen its position as a premier strategic marketing and communications institution among aspirants, alumni and the marketing industry