Raluca Todorut

The 007 Percent is a private members’ network and experiential lifestyle brand connecting high-net-worth individuals, models, and creatives through curated global events. Key Achievements: • Built the brand from concept to a recognized international entity with a global member base. • Developed full-funnel marketing strategies (digital, PR, influencer, paid media) resulting in consistent membership and revenue growth. • Directed all creative campaigns, global event launches, and brand positioning across luxury destinations worldwide. • Managed a cross-functional marketing team, including designers, PR leads, and content creators. • Negotiated sponsorships and partnerships with luxury brands, media outlets, and international venues. • Oversaw email marketing, lead generation, and social campaigns that expanded the database to 50,000+ qualified leads.

Ycon & Co. is a full-service marketing, PR, and creative agency that helps brands scale through strategy, innovation, and storytelling. Our portfolio spans luxury hospitality, aesthetics, real estate, fashion, and e-commerce — with a focus on transforming business goals into high-impact campaigns and measurable growth. Key Responsibilities & Achievements: • Led strategic direction and creative vision for all client accounts, overseeing digital advertising, branding, content production, and public relations. • Managed and mentored a cross-functional team of designers, copywriters, and media buyers to deliver cohesive, results-driven campaigns. • Developed data-driven marketing roadmaps integrating social media, paid ads, SEO, and influencer activations to boost brand awareness and ROI. • Secured partnerships and collaborations with global influencers, journalists, and media outlets, strengthening client visibility and reputation. • Executed international campaigns and launch events for brands across the U.S. and Europe, consistently driving brand positioning and revenue growth. • Consulted startups and established brands on go-to-market strategy, creative development, and digital transformation. Selected Clients: Bagatelle Miami, Gentera Clinics, Rosetta Bakery, Old Barrel & Co., and international fashion and lifestyle brands.

As the Marketing Manager at Bagatelle Miami, I spearheaded all marketing initiatives, including creating and executing digital marketing strategies, managing email marketing campaigns, and overseeing content creation for social media. I developed and maintained the marketing calendar, managed quality control for all marketing materials, and ensured consistent brand messaging across all platforms. I successfully optimized email marketing performance through A/B testing, improving customer engagement and conversion rates. In addition to digital marketing, I managed PR collaborations, working closely with top PR firms in Miami to organize high-profile events, produce press releases, and secure media coverage for both Bagatelle Miami and its associated luxury brands. I also coordinated influencer partnerships, event promotions, and photoshoots, ensuring high-quality media placement and timely delivery of all assets. My responsibilities included overseeing the production process for all marketing materials, ensuring adherence to budgets and timelines, and managing vendor relationships for creative services. I led the content development for brochures, flyers, newsletters, and other marketing collateral. I coordinated the organization and promotion of key events, from concept to execution, and handled post-event analysis and media follow-up to measure success and optimize future strategies. Through meticulous project management and collaboration with cross-functional teams, I ensured that all marketing activities aligned with the business’s goals and contributed to the overall brand strategy. My leadership in coordinating with internal teams and external partners helped drive both local and international customer engagement, elevating the brand’s presence in the luxury hospitality sector.

As Marketing Manager at Batch Hospitality Group, I led the development and execution of digital marketing campaigns across multiple locations. I was responsible for managing social media, email marketing, and influencer partnerships to boost engagement and drive sales. I oversaw the creation of content, planned promotional events, and implemented marketing strategies tailored to each location’s unique audience. I also analyzed campaign data to improve performance and ensure alignment with the company’s business goals.

As Marketing Manager at Batch Gastropub, I managed the marketing calendar to promote various events, including sports events and themed nights. I developed and executed digital marketing campaigns for each location, aligning promotions with major sporting events, such as football games and special sporting events. I handled social media, email marketing, and partnerships to increase engagement. Additionally, I oversaw the creation of all content and organized in-house events, ensuring high customer turnout and alignment with brand goals while closely tracking campaign performance to adjust strategies for better results.