Raluca Palade (Dornescu)

Trade Marketing Manager @ Tchibo

About

Over 10 years of professional experience in Marketing and Business Development. Results driven personality, strong ability to manage multiple projects, team player, working effectively with all departments and senior management in accomplishing objectives.

Country

City

Romania

Industry

Consumer Goods

Skill

Marketing, Brand Development, Trade Marketing, Business Strategy, New Business Development, Team Building, Customer Service, Communication, Construction, Product Development, Research and Development (R&D), Event Planning, Cross-functional Team Leadership, Project Management, Interpersonal Skills, Market Research, Sales, Employee Training, Analytical Skills, LinkedIn Learning

Experience

Trade Marketing Manager

Tchibo

2019-11 - Present · 6 yrs 11 mos

Trade Marketing Executive

Holcim Romania

2018-4 - 2019-3 · 1 yr

Trade Marketing Specialist

Policolor-Orgachim Group

2016-11 - 2018-4 · 1 yr 6 mos

Bucuresti

Marketing Manager

ADEPLAST S.A

2015-4 - 2015-9 · 6 mos

Ploiesti

Responsible for developing and implementing the marketing & communication strategy to meet the organizational objectives; •Branding: coordinate and implement the brands strategy; •Brand guide & communication: responsible for all company publications; •Advertising: responsible for ATL and BTL actions, manage media buying; •PR: build media relations, achieve positive media coverage, PR campaigns; •Market research: monitor competitor activity, conduct periodical customer satisfaction research.

Marketing Specialist

DEUTEK S. A

2007-8 - 2015-3 · 7 yrs 8 mos

București, România

•Participated at development, planning and execution of most marketing activities (ATL and BTL activities); •Contributed to the development and implementation of brand strategies (communication, pricing and media); •Contributed to the development of new product initiatives (market research, product research, concept and communication development, packaging development); •Maintained and improved the relationship with POSM suppliers: finding new POSM solutions, new creative ideas in line with specific sales channels, making briefs for all the POSM; •Develop the monthly and annual sales forecast; •Keep contact with the production plants and with all department involved in marketing activities; •Event management: business networking events, fair participation, staff events.

Marketing Specialist

UTI Grup

2007-1 - 2007-7 · 7 mos

București, România

Part of the team in charge with the development strategy of marketing for Smart House Division; •Reports and analysis on the competitive market area; •Market research which resulted in expanding the product portfolio; •Event management: fair participation.

Marketing Assistant

Avitech Co

2006-3 - 2007-1 · 11 mos

București, România

Part of the team in charge with the development strategy of marketing for Smart House Division; •Participates in specialized fairs; •Planing marketing activities.

Key Account Manager

Wellnex, Delta Design

2004-6 - 2006-3 · 1 yr 10 mos

București, România

•Promoting brand Wellnex in Delta store network; •Training program for sales people, concept and implementation; •Development of product promotion strategy Wellnex; •Global Real Imvest showroom development, SPA products; •Development and opening showroom Sphera Building Center; •Monitoring of special project; •Coordination with sales team’s results in achieving the target.