Ralph Zou

Market research in different regions and have insight into the market of both consumers and investors. Brands Positioning and product development. (VI design, Product development) Strategy making of branding and promotion. (PR, promotional videos, Workshop, exhibitions, and social media). Design and develop websites, and do ATL promotion (Google; Yahoo CPC; SEO; SEM) Establish call center and BD team, Build SOP and summarize communication tactics for call center and Sales. (Planning workflow of BD and design all the communication materials and documents). Develop suppliers and establish local teams in each region (Asia & Africa).

Overseas brand distribution/marketing entering consulting on fashion and footwear, beauty device. Provide a package of projects and services to overseas brands for entering the Chinese market. Multi-platform E-com operating services Build sales networks in the digital world. Be in motion and do business as an agency for designing and marketing campaigns. Responsibilities: As a key account to monitor listen and respond to users in appropriate client’s voice and on-brand messaging. Design a research project according to the budget. Implement the plan to complete the research report. According to the results of the investigation and to provide the positioning scheme. It includes pricing, packaging, even put forward opinions on the design and product concept. Design marketing strategy. Build a multi-platform e-com sales network, and to provide supply chain solutions. Lead social media marketing campaigns plan and activities including. Research media tools. Select the tools combo. Lead curate relevant content, create and public content (images, video and written) Analyze and measure the impact/effect of campaigns and plan for revising campaigns. Business development.

Responsibilities: Take the lead to the team. Coach merchandisers to hit the target. Supervise team daily work. Provide instruction and suggestion timely. Selection and development of Seasonal ranges; Support Sales Reps in selling and servicing each range; In charge of the Research and Developing project; Analyze region sales data on region/brands/categories/ratios to monitor the market trends. Do research in the sales channel, Provide direction and matter for all product’s innovation lines/ category/ranges. Project management -Set up plans, monitor the whole process. Control the development base on the timeline, Coordinate and monitor suppliers to participate in the development, complete the sampling plan for the conference. Management team to negotiate with suppliers, audits, and pricing. Cost control and maintain supplier relationships. Work collaboratively with other LO functions - materials, production, and technical services teams, etc to ensure an on-time buy ready. Work with the buying team closely. Involved in buying/production management. Perform a variety of tasks management assigned. Achievement: The business grew ten times during the tenure on QS and DC line. Defeat the competitors completely won all of the volumes of the US market totally. Developed new successfully products created a miracle of selling.