Ralph Huellemann

Area Manager for Texas, Oklahoma, and Louisiana.

Distributor management to include new item setup, pricing, programming, sales staff training, and work with, to ensure achievement of sales goal. National and regional account head quarter sales call, with store programming and marketing.

National and regional account sales with customers like Total Wine and More, Wegmans, Publix, ABC Fine Wine and Spirits, Rouses Supermarkets, Spec's Wine and Spirits, Binny's Beverage Depot, BevMo / Liquor Barn / GoPuff, Amazon, Whole Foods Market, Albertsons, Kroger, and Walmart. Managed all forms of digital sales and design.

Leverage extensive management experience in distribution and sales to skillfully develop and manage the 50-state distribution of LeVecke brands, including national spirits, private label spirits, and regional spirts Conduct detailed product forecasting based on trend analysis and sales history compiled in Excel spreadsheets Perform monthly recaps to make targeted adjustments to more accurately reflect the actual velocity Coordinate and strengthen relationships with key distributor partners and chain package-store customers Facilitate comprehensive meetings, develop engaging PowerPoints and communicate actively to increase awareness, collaboration, and product understanding within the company Expertly supervise seven regional sales managers and review their sales numbers to expedite company goals Administer all the pricing and programming by SKU while also maintaining compliance with regulations/policies Act as a point of contact for distributor partners to discuss any concerns about accounting, logistics, and sales

Skillfully developed product lines for each assigned chain, which included pricing, marketing, delivery, distribution, and federal/state registration; also gained skills in forecasting for monthly depletions Directed the implementation of an improved reporting and tracking system that was organized by account and team member, aiding in the administration of the sales process by providing a database of all contacts Fostered lasting partnerships between suppliers, wholesalers, and retailers by reaching out to new contracts to provide excellent customer service, discuss quality-product offerings, and profit opportunities Communicated actively with customers to discuss their unique requirements and find matching solutions Sourced 25K barrels of reserve Canadian, which were then implemented in multiple packages for distribution

Oversaw the distribution, pricing, and marketing of both new and existing alcohol brands across nine states Managed the initial setup for distributors, performed sales/marketing calls, and handled the pricing structure Maintained a productive, qualified, and supportive workplace through superior sales training and mentorship Performed meetings with distributors, and also managed the state/brand marketing and incentive budget Expedited the development of new products by making recommendations on design, cost, and marketing