Ralph Bou Nader

Directeur Général International @ Arabian Oud

About

I am a global executive with deep, hands-on experience building and scaling fragrance and consumer brands across APAC, LATAM, North America, the GCC, and Europe, operating at worldwide level across both emerging and mature markets. My focus is on international growth, market structuring, and execution at scale, with full P&L responsibility across complex, multi-region organizations. I work at the intersection of brand strategy, retail performance, pricing architecture, and distribution models, ensuring coherence between long-term brand equity and commercial results. Having operated extensively across Saudi Arabia and the GCC, the United States, Latin America, Asia-Pacific, and key European markets, I bring a rare cross-regional perspective on how consumer behavior, channel economics, regulation, and cultural context interact and where global playbooks fail if not adapted locally. I am particularly involved in: Structuring multi-region go-to-market and pricing frameworks Scaling retail and selective distribution across heterogeneous markets Aligning portfolio architecture and brand positioning across regions Managing complexity at scale while preserving brand equity My approach is pragmatic and execution-driven. Strategy only matters when it performs consistently across geographies and market cycles. I engage selectively in executive leadership, board-level, and strategic advisory situations where global perspective, operational judgment, and experience across regions materially influence outcomes.

Country

United Arab Emirates

City

Dubai

Industry

Cosmetics

Skill

Stratégie de mise sur le marché, Partenariats stratégiques, Stratégie retail internationale, Stratégie de tarification, Développement d'affaires internationales, Expansion internationale, P&L Leadership, Direction, International Business Development, Shareholder & Governance Exposure, Product & Market Scaling, Go-to-Market Strategy, Strategic Partnerships, P&L leadership, International Expansion, Global Retail Strategy, Market Structure & Pricing, Executive Leadership, Business-to-Business (BtoB), Développement commercial

Experience

Directeur Général International

Arabian Oud

2023-2 - Present · 3 yrs 8 mos

Saudi Arabia

Lead international operations across APAC, LATAM, North America, the GCC, and Europe, with full responsibility for strategy, P&L, organizational design, and market execution across both emerging and mature markets. Operate at the intersection of brand strategy, retail performance, pricing architecture, and distribution models, ensuring coherence between long-term brand equity and commercial results at global level. Key responsibilities and impact include: • Full P&L leadership across multi-country portfolios • Structuring international expansion and go-to-market frameworks • Designing pricing and distribution strategies resilient to cross-border arbitrage • Leading regional leadership teams across diverse markets • Balancing short-term performance with long-term brand equity Extensive hands-on experience across Saudi Arabia and the GCC, the United States, Latin America, Asia-Pacific, and key European markets, navigating complex retail ecosystems, cultural dynamics, and regulatory environments.

Director International Operations

Arabian Oud

2019-9 - 2023-3 · 3 yrs 7 mos

Paris France

Vice President – International Business

Genie-S International Limited

2014-8 - 2019-6 · 4 yrs 11 mos

Paris (International Scope)

Vice President and shareholder in an international consumer products company operating across Europe, North America, Asia-Pacific, and the Middle East. Played a key role in the development, structuring, and international scaling of innovative fragrance and travel-related products, including Travalo refillable systems and Perfume Pod, from product concept to global market rollout. Responsibilities and impact included: • International business development and market expansion • Structuring distributor and retail partnerships across regions • Strategic input on product positioning, pricing, and channel strategy • Supporting scale-up from entrepreneurial phase to international distribution • Shareholder involvement in strategic and long-term value decisions This role provided early hands-on exposure to international growth, cross-border execution, and shareholder-level decision-making, shaping a long-term focus on scalable business models and global brand development.