Ralf Lattuch

- Board member of the Werma Group and managing director of the subsidiaries - Manage the global Sales, Product Strategy and Marketing organisation - Definition and implementation of the Sales and Portfolio Strategy - Budget- and turnover responsibility - Establish new channels into the market - Direct involvement at key customers (OEM, Wholesaler, Private Label, etc.) - Represent the company at public events - Optimisation of processes, tools und reporting - Transformation of the organisation

- Manage the Area and Distribution Sales teams - Development and implementation of a new Sales strategy - Implement the global strategy in the Central Region - Transformation of the Sales organization - Budget planning and achievement - Business review meetings - Definition of sales and marketing plans - Collaboration with the European and Global organisation

- Establish and manage a sales team for the channel - Development and implementation of a new Distribution strategy - Grow the business via the partner network - Budget planning and achievement - Business review meetings - Definition of sales and marketing plans - Collaboration with the international Distribution teams

- Heading an international team of Product Managers - European business responsibility - Product life cycle management - Marketing & pricing strategy - Definition of new Business Models - Development of new customer segments - Alignment of plans / targets with national sales organisations - Collaboration with the global divisions in Japan

- Heading a team of Product Managers and Engineers - European business responsibility - Product life cycle management - Marketing & pricing strategy - Development of target industry solution - Coordination of Development projects - Alignment of plans / targets with national sales organisations - Collaboration with the global divisions in Japan

- Identify market requirements for optical networks with global Product Managers - Definition of Market & Sales Strategies for the Optics Group - Launch of new products (internal/external) and executing Marketing programs - Exhibition & Event planning - Speaker on international Conferences - Creation of Business Cases - Business Development for Optical Networks - Definition of end-to-end solutions in collaboration with Corporate Marketing and other Business Divisions

- Global Business Development for Cross Connect Systems - Development of new Sales Strategies and Plans - Commercial and technical responsibility for quotations and orders - Negotiation of international contracts - Definition of Forecasts for responsible markets - Project management starting from order intake until final customer acceptance after installation

- Specification of Cross Connect and Network Management systems - Collaboration with the international development teams - Alignment of network funtions with other Division - Technical support of quotations/tenders from customers - Business Development and customer presentations - Introduction of new product releases at pilot customers