Ralf Baumann

EMEA Head of Sales @ Arctera

About

Director / Senior Sales Leader with more than 15 years of experience leading strategic and enterprise account sales across DACH and Central Europe, with responsibility for regional revenue growth, complex deal execution, and predictable go-to-market delivery in cloud, SaaS, and data-centric markets. In my current role as EMEA Head of Sales at Arctera, I lead regional sales execution and partner ecosystems within the data compliance and data protection space. I work closely with large enterprise customers, supporting cloud-native and SaaS environments where data security, regulatory requirements, and operational resilience are business-critical. Previously at Veritas, I led the transformation of the German business from a perpetual licensing model to a subscription-based SaaS and cloud approach. This included redesigning sales structures, customer engagement models, and partner strategies, accelerating ARR growth and strengthening long-term revenue predictability across key enterprise accounts. My leadership focus is on building scalable sales organisations, developing senior sales talent, and aligning sales execution with corporate strategy. I value clarity, accountability, and trust as the foundation for sustainable commercial performance.

Country

Germany

City

Stuttgart

Industry

Computer Software

Skill

Enterprise & Strategic Account Management, SaaS & Cloud Go-to-Market, Regional Sales Leadership (DACH / Central Europe), Complex Enterprise Deal Execution, Revenue Growth & Forecast Ownership, Leading international teams, Corporate Strategy, Strategy, Security, Sales Management, Sales, Sales Partners, Distribution Partner, Corporate Leadership, Corporate Governance, Storage, Data Centers, Services, Customer Acquisition, Direct Sales

Experience

EMEA Head of Sales

Arctera

2025-1 - Present · 1 yr 9 mos

Region Stuttgart

Leading the Data Compliance Sales Team in EMEA. I am responsible for the business in Europe, Middle East and Africa for Arctera which includes people management, sales and the partner ecosystem for EMEA.

Country Manager Germany

Veritas Technologies LLC

2022-5 - 2024-12 · 2 yrs 8 mos

Stuttgart, Baden-Württemberg, Deutschland

Led the German entity of Veritas which included people management, sales and the partner ecosystem for Germany. Achieved significant growth and exceeded sales targets in Germany in the last financial year (FY24). We helped our customers to successfully protect, secure and restore their data for years. We had a special focus on cloud and SaaS solutions.

Manager Enterprise Sales Germany

Pure Storage

2019-4 - 2022-4 · 3 yrs 1 mo

Stuttgart und Umgebung, Deutschland

Led the development and expansion of the German Enterprise Sales Team, driving growth of over 30%.

Director Named Accounts South

Citrix

2018-4 - 2019-3 · 1 yr

München und Umgebung, Deutschland

Developed and implemented a clear vision and strategy that successfully increased the annual networking revenue from 33% to 50%.

Director Cloud Networking Central and Eastern Europe

Citrix

2017-2 - 2018-3 · 1 yr 2 mos

Stuttgart und Umgebung, Deutschland

Held the position of Sales Director for Networking Business at Citrix, overseeing Germany, Switzerland, Austria, and Eastern European countries. Responsible for leading a sales team of nine Networking Account Managers and managing relationships with international customers. Accountable for the entire revenue of Networking products in Central Europe, generating double-digit million figures annually.

Country Manager Germany for Converged Platform Solution Division

VCE

2016-7 - 2017-1 · 7 mos

71229 Leonberg, Germany

Led the converged business for Dell EMC in Germany as the responsible country manager. Was responsible for managing the sales team consisting of eight Account Managers and eight System Engineers. Was accountable for the whole revenue of converged products in Germany.

District Sales Manager - Enterprise South West

Dell Technologies

2013-5 - 2016-6 · 3 yrs 2 mos

Leonberg, Germany

Held the position of Sales Manager for large enterprise accounts in the Baden-Württemberg sales region, managing major international customers, most of which were DAX-30 corporations. Led a sales team of seven Key Account Managers. Held accountability for annual sales revenue amounting to double-digit millions per fiscal year.

Global Account Manager SAP AG

Dell Technologies

2012-4 - 2013-5 · 1 yr 2 mos

Karlsruhe und Umgebung, Deutschland

Directed global responsibility for the SAP customer business, leading a dedicated account team of six members. Directed annual revenues reaching double-digit million figures per fiscal year and coordinated cross-functional teams to deliver tailored solutions and drive customer satisfaction worldwide.