Rakesh Ranjan Gupta

Taking care of Merchandise Planning for -MAX Fashions Prepare a Post Seasonal Analysis of past performance at Concept/Terittory and Department levels down to Class/Sub-Class and Item levels. • Discuss and prepare a SWOT analysis of the above and document action plans in preperation for the Strategic Planning Process • Propose Seasonal Strategies on Sales , Pricepoint , Supplier, Brands,Size,Colour and Assortment Dimensions (Where applicable) at Concept/Territory levels down to Class/Sub-Class levels together with the Buyers taking into account past performance and future trends .. • Presentation of the Departmental Strategies to the Management for approval • Prepare and Propose Seasonal Budgets at Concept/Territory levels down to Class/Sub-Class levels based on the approved Strategy to match the Financial targets set for Sales , Opening /Closing Stocks , Inflows , Forward covers and Sales Margins. • Prepare and Propose Merchandise Financial Plans For Sales , Opening and Closing stocks with Forward covers and Planned Inflows for by month and Season with agreed Inflow and Sales Margin Percentages at Dept/Class/Subclass levels • Prepare Store Grading at Class/SubClass levels to determine the Width and Depth of Ranges for Large , Medium and Small stores with Order quantiies • Prepare reports to measure actuals against plan for In Season management of all of the above. • Monitor Orders being placed against Open to Buy targets by month on the Buy Plan ensuring that the Orders are placed timeously and according to assortment plans • Ensure that Order Status and Deliveries are followed up and that propoed actions are communicated to the buyers for action to be taken , where deliveries deviate to plan to ensure availability. • Monitor Reports on Performance of Dept /Concept /Territory perfromance down to Class/Subclass( where Applicable) to identify any exceptions to Sales , Stockholdings, Forward Covers and Inflows and propose actions

Planning product ranges and preparing sales and stock plans; • Forecasting profits and sales, and optimizing the sales volume and profitability of designated product areas, • Planning budgets and presenting sales forecasts and figure for new ranges; • Controlling stock levels based on forecasts for the season, • Analyzing every aspect of the bestsellers and ensuring that bestsellers reach their full potential. • Monitoring slow sellers and taking action to reduce prices or set promotions as necessary. • Analyzing previous season’s sale and reporting on the current seasons lines; • Meeting with suppliers and managing the distribution of stock, by negotiating cost prices, ordering stock, agreeing timescales and delivery dates and completing the paperwork;

(FUTURE GROUP , BIG BAZAAR FORMAT) (Nov'09 –Till date) Merchandiser – Footwear (Pan India) Key Deliverables: Maintaining Net sales, Margin, Contribution, Mark down & stock turns Sales forecasting, stock planning, budgeting & control Inventory at store level Analyzing of the catchment for the regular merchandise supply To fulfill the local flavor of the area as per individual store. Offer planning for Big events & periodic events Co-ordination with SCM for on time deliveries Responsible for planning and execution of offers, promotions & merchandise To train the front end team for selling & technical knowledge of footwear To train the floor staff for the Display and finishing of shoe at the store level Supervise MIS generation and analyzing the periodic reports & making future planning’s on the basis of analysis. Sales Planning Effectiveness : Ensure that the Top line & Bottom-line Targets as ascertained are reviewed, monitored & achieved. Product Mix : Align the Optimum Product Mix across all the Products in the Respective Category within the Stores to maximize Sell Thru. Sales Initiative : Implement Customized Offers on the basis of the Demographical Patterns to capture & maximize the Sales Potential. Category Management Effectiveness : To track the Top & Bottom Selling Styles to activate Stock Replenishment & Rotation Trade Standards Management : Compliance to the Plano gram for Product Display in the Existing Stores as well adhere to it for New Store Launches Product Ranging : Ensure that the Width & Depth of the Product Range is made available to the Customer at the Stores to allow them to make informed purchasing decisions Merchandising Space : To assess the Merchandising Space Efficiency on a periodic basis & reallocate the Space within Product Categories to optimize the same.