rakesh kumar bhan

As National Sales Manager at Recon Oil Industries, I lead the strategic direction and execution of sales initiatives for the "TEZ, TILSONA & COCOCARE" brands. I am responsible for driving market share growth, building key customer relationships, and ensuring the sales team's success in a competitive landscape. Develop and implement comprehensive sales strategies to expand market share and maximize sales across multiple product categories. Lead and mentor the sales team to consistently achieve performance targets and drive exceptional results. Conduct in-depth market research and analysis to identify trends, opportunities, and threats, adapting sales strategies accordingly. Build and nurture strong relationships with key customers including general trade, organized channel partners, and institutional clients to enhance brand loyalty. Oversee sales forecasting, budgeting, and performance monitoring, preparing detailed reports and presentations for senior leadership. Ensure compliance with industry regulations, company policies, and ethical standards in all sales activities. Collaborate cross-functionally with marketing, finance, and supply chain teams to support organizational objectives. FMCG Sales Management, Strategic Sales Planning, Market Analysis, Team Leadership

As AVP - Sales & Distribution at Ramani Ice Cream Company Limited-Brand “TOP’N Town”, I was responsible for leading sales and distribution strategies, managing a significant portfolio to achieve business growth. Managed a portfolio worth INR 250 Crores annually by targeting untapped markets with an extensive cold chain distribution network. Led a business development team of 5 direct reports and a frontline team of over 150 employees, defining KPIs and monitoring performance. Partnered with sales and marketing departments to enhance prospecting approaches and improve customer experience. Controlled sales budgets, optimized regional operations, and consistently achieved over 90% of targets. Sales Management, Distribution Strategy, Team Leadership, Budget Management

As Senior General Manager Sales at G.D. Foods Manufacturing, I directed sales strategies and business development initiatives for the brand "TOPS." My focus was on increasing market share, revenue, and profitability through innovative planning and effective team leadership. Developed and executed sales plans and policies to increase market share and drive top-line and bottom-line growth for brand “TOPS.” Led a large business development team with direct and frontline reports, achieving significant YoY growth. Revitalized the Corn Flakes business, substantially increasing market share and visibility in modern trade and e-commerce channels. Expanded business operations from northern and eastern regions to western and southern markets. Sales Strategy, Business Development, Market Share Growth, Team Management, Distribution Management

As National Sales Manager at Cargill India, I was responsible for driving sales growth and expanding market reach for key brands. I oversaw sales operations across various channels, including organized trade, government agencies, and general trade. Delivered substantial turnover growth, particularly through organized trade and government agencies, while maintaining diverse vertical growth. Maintained strong stakeholder relationships involving multiple functional departments across the organization. Supervised a sales team and expanded distribution networks for key brands, institutionalizing national distribution norms. Spearheaded market expansion and creation of exclusive go-to-market infrastructure for general trade channels. Established Leonardo brand as a market leader in the olive oil segment through strategic retailer partnerships. National Sales, Distribution Management, Key Account Management, Trade Marketing, P&L Management

As National Sales Manager at Modi Naturals Limited, I was responsible for the national sales strategy, distribution, and market penetration of the OLEEV brand, a portfolio of high-end edible oils. Launched the “OLEEV” brand across 48 key markets nationwide, supported by a strong network of 18 CFAs. Expanded OLEEV’s market share from a ground-zero start to 5% within the first 5 months of FY2011. Secured a dominant market position for OLEEV, achieving approximately 50% category contribution with major retailers (e.g., Walmart). Implemented effective activation programs focused on in-store demos, increased brand visibility, and incentivized store staff, significantly enhancing customer satisfaction. Brand Launch, National Sales Management, Market Penetration, Distribution Channel Development

As Senior Manager – Sales & Development at Reliance Retail, I was responsible for enhancing sales revenue and leading development initiatives across multiple retail formats, contributing to the national bottom line. Achieved significant revenue growth and contributed to highest zone performance on national level. Managed store operations and sales for multiple Reliance Fresh and Ranger Farms outlets across NCR and Bangalore regions. Played a key role in launching B2B business operations in multiple cities. Sales Management, Retail Operations, Business Development, P&L Management

As Area Sales Manager at Nutrine Confectionery Limited, I was responsible for overseeing sales operations and distribution within Delhi, Western U.P., and U.K. (Uttarakhand), ensuring market penetration and achieving sales targets. Managed and expanded the distribution network, enhancing product availability across the assigned territories. Developed and implemented sales strategies to increase market share and brand visibility in a competitive confectionery market. Cultivated strong relationships with distributors and retailers, fostering collaboration for achieving sales objectives. Monitored sales performance and market trends, implementing corrective actions to optimize results and ensure targets were met. Area Sales Management, Distribution Management, Channel Sales, Retail Sales

As Senior Sales Officer at Cargill India, I managed sales activities across Greater Punjab (Punjab/H.P./J&K), focusing on achieving sales targets and expanding market presence in the assigned region. Developed and executed sales strategies to increase market penetration and achieve sales targets within the Greater Punjab region. Managed relationships with key distributors and retailers, ensuring effective product placement and promotion. Monitored sales performance and market trends, identifying opportunities for growth and implementing corrective actions as needed. Contributed to the overall sales objectives of Cargill India by achieving individual and team sales targets. Sales Management, Territory Management, Distribution Sales, Key Account Management

As Territory Sales In-Charge at Hindustan Unilever Limited, I was responsible for managing sales operations and distribution within Western and Central U.P. My focus was on achieving sales targets, expanding market reach, and building strong relationships with distributors and retailers. Developed and implemented territory-specific sales strategies to increase market share and volume growth for HUL products. Managed and expanded the distribution network, ensuring product availability and visibility across the assigned territory. Cultivated strong relationships with key distributors and retailers, fostering collaboration for achieving sales targets. Monitored sales performance and market trends, identifying opportunities for growth and implementing corrective actions to optimize results. Territory Sales Management, Distribution Management, Channel Sales, Retail Sales, Market Penetration

As Marketing Executive at Harvest Gold Foods, I was responsible for supporting the development and implementation of marketing strategies to enhance brand awareness and drive sales in Delhi. Supported the development and execution of marketing campaigns to promote Harvest Gold products, increasing brand visibility. Assisted in market research activities to identify consumer preferences and trends, informing marketing strategy. Collaborated with the sales team to ensure effective product placement and promotional activities in retail outlets. Contributed to the planning and execution of marketing events to engage consumers and build brand loyalty. Marketing Communications, Brand Awareness, Market Research, Sales Support