Rakan Alawaji

Senior Performance Marketing Specialist @ Zid | زد

About

Passionate about Growth, Marketing, Tech and some other things.

Country

Saudi Arabia

City

Riyadh

Industry

Computer Software

Skill

Marketing Automation, Paid Media Advertising, Paid Social Media Advertising, Media Placement, Performance Management, Performance Marketing, Creative Briefs, Marketing Analytics, Marketing Research, Marketing Effectiveness, Branding, Creativity Skills, Media Management, Social Media Strategy, Social Media Advertising, Marketing Campaign Management, Media Strategy, Software as a Service (SaaS), Campaign Execution, Content Strategy

Experience

Senior Performance Marketing Specialist

Zid | زد

2026-1 - Present · 9 mos

Riyadh, Saudi Arabia

Senior Digital Marketing & Paid media

ULA | Ultimate Learning Academy Co.

2025-7 - 2026-1 · 7 mos

Riyadh, Saudi Arabia

Senior Marketing Specialist

Sadq | صادق

2025-4 - 2025-9 · 6 mos

Riyadh, Saudi Arabia

• build team and marketing strategy and optimize the process and decisions internally & externally and build the consumer journey and buying experience. • Spearheaded the development and optimization of paid media campaigns, significantly enhancing marketing effectiveness. • Analyzed campaign performance metrics to inform strategic decisions and improve ROI. • Collaborated with cross functional teams to align marketing strategies with business objectives, fostering innovation and growth.

Marketing Specialist

ArabyAds

2023-10 - 2025-4 · 1 yr 7 mos

Riyadh, Saudi Arabia

• Developed and executed marketing campaigns that significantly boosted client sales and brand awareness. • Utilized creative writing skills to craft clear and engaging messages tailored to target audiences. • Fostered strong relationships with clients and customers, enhancing collaboration and satisfaction.