rajiv mohan

Operate as the premier knowledge transfer agent and affinity group for chief marketers worldwide. Act as a catalyst for marketing transformation, best practice development, and functional accountability and improvement in global organizations.

Digital marketing strategy - Affiliate strategy, SEM strategy & SEO strategy

Market study on Re-branding GSK's pain relief balm product.

* As a digital marketing leader for one of the world's largest telecom projects I am currently responsible for:- * Digital Marketing P&L Management * Digital business strategy development * Digital business transformation initiatives * Product Development and Marketing (Portal management, Email marketing, Content development, Product development initiatives) * Search Engine marketing (Google Adwords, Facebook ads, Yahoo search marketing) * Media planning and buying * Social Media marketing * Search engine optimization/ Website optimization strategy * Managment information systems for the above listed functions * Website analytics & Campaign analytics * Sales orders fulfillment * Web-centric creative design * Omni/Multi-channel marketing strategy * Click and Mortar marketing and customer acquisition & retention strategy

As a founding member of the Google Analytics team globally. I played a pivotal role in formulating the marketing and branding strategies for Google Analytics. I've had ample experience working with the engineering, product management and public relations experts at Google. My experience in this role has provided me with hands on product marketing and brand management exposure in developing the product marketing strategy for GA and developing and rolling out the strategic partnerships initiative for GA across APAC.

* As Vice-president * Marketing for India's largest educational solutions company "Educomp's" online business division (Savvica), I oversee the following functional departments" * Marketing P&L Management * Product Development and Marketing (Portal management, Email marketing, Content development, Product development initiatives) * Search Engine marketing (Google Adwords, Facebook ads, Yahoo search marketing) * Media planning and buying * Social Media marketing * Search engine optimization/ Website optimization strategy * Managment information systems for the above listed functions * Website analytics & Campaign analytics * Sales orders fulfillment * Web-centric creative design * Multi-channel marketing strategy

* As the Head of Marketing. I am currently responsible for the performance of XX well established brands owned by Progressive Media Group. Below, I've jotted down a few of the key functional as well as Managerial responsibilities that I handle: * Manage a growing team of 25 experienced online marketing professionals with varied web technology and web marketing skills. * Hiring and team development activities * Online marketing strategy formulation and execution * Liason with the Heads of Content development and Software development to ensure that our web properties are being managed in the best possible manner.

* Drive Accenture's Digital marketing strategy & Content production practice in the APAC region. Portfolio of services managed include: * Digital business strategy * Digital content strategy and partnerships * Digital AdOps & Campaign strategy including programmatic ad buying * Digital content monetization strategy and services * Digital assets development, management and distribution strategy & services * Digital transformation initiatives to help traditional companies evolve into digitally * empowered organizations * End to End digital marketing strategy and implementation services.

MBA specialized in Marketing & International Business management Activities and Societies: The placement committee, Cricket team, Quizzing team and the Inter-university business games team