Raji Harshita Saladi

I work with B2B tech and trade-focused companies to build demand programs that actually move the needle. My focus is on creating scalable lead generation engines, running targeted campaigns, and keeping marketing and sales aligned through data-driven strategies, helping teams fill their pipeline with real, high-converting opportunities. At Intandemly, we often see a common pattern across APAC, MENA & Africa where sales teams are chasing the wrong accounts, SDRs sending generic messages, and marketing passing MQLs that don't turn into meetings. I aim to make those efforts more connected and effective by helping teams use insights better, so campaigns feel more relevant, and outreach actually resonates with the right prospects. Currently, I'm driving growth initiatives for The Dollar Business, helping exporters identify verified global buyers, streamline compliance, and improve conversion through precise, account-based outreach. Whether it's a SaaS platform or a trade intelligence brand, I focus on one thing - helping teams connect with the right accounts, at the right time, with the right message.