Rajesh Mehta

Responsible for Product Sourcing , Vendor Management , Inspection , New Product Development in Home Décor , Home Furnishings , Pet Accessories , Recycled Product Range for USA and European Customers

Responsible to Negotiate and Bring Vendors Onboard Responsible to oversee the Operations and Collaboration with Hospitals . Promote international Business and create Brand Verita Awareness. Explore new Geographical Areas and markets to promote the Verita Group Product Offerings

Have independently started three new Product Divisions for Pet Care , Home Care Products Three Divisions collectively have a future Potential of generating 30 Crores in Sales with a margin of 25%. Managing complete Category Management of Domestic Brand and pre-launch planning of Company Owned Stores in Collaboration with a UK based Retailer. Responsible for International Marketing and Category Management with USA and Europe Retailers. Extensive Strategic supplier sourcing, e-sourcing, negotiating experience.

Responsible for Buying and Merchandising and Sourcing of NFMCG (Home care) products Job responsibility  Develop and implement a category strategy to achieve desired revenue and market share results  Buying and Merchandising of Top brands of Home Care through vendor identification, evaluation and negotiations Achieving category revenue numbers whilst effectively managing Inventory Management.  Effective new product introduction to maximize revenue whilst managing inventory effectively Execution of promotion strategies including trade promotions, consumer promotions  Implement store assortment / ranging of products and services that are profitable and satisfy consumer needs in order to utilize store shelf space more efficiently, appeal to the consumer and eliminate out of stocks  Maintain and analyze POS data to ensure efficient store ranging and real-time consumer preferences are gathered and acted upon in order to select and optimally place products on store shelves Demand aggregation / purchase planning for the specific category Coordinate with other categories, marketing & logistics on cross promotions and campaigns  Develop & lead a high performance team Achieved 90% of target for category sales and gross margin across categories Generated 10% additional income through shelf space selling & brand promotion to increase footfalls by 15% Additional responsibilities * Working on a project in for steering the 743 stores(Fresh, Super and Marts-Pan India Level ) in Implementing the AIMS aided assortment planning THROUGH SUPPORT OF SALES FORECAST BY I2 AND PLANNOGRAMMING THROUGH JDA ( for the Furnishings and NFMCG Category ) * Perform a Deep Dive and review with the categories post Aims Implementation-covering Topline, sales,ticket Value, Gross Margins etc

Key Accomplishments * Successfully led and supervised a team of 5 merchandisers and primarily responsible for enhancing business for the organization. from the time of joining( 5 crores to 10 crores) * Pivotal in handling a broad and niche client base located in Europe, US, Australia and Middle East ( was handling 6 major accounts and 15 small buyers ) Developed 9 major accounts from start . Traveled to USA, Germany to accomplish business objectives. * Played an important role in ensuring stringent quality compliance while procuring materials from various vendors. * Successfully explored new markets for the Company's Product and increased business. * Key Accounts handled: Wal-Mart, Sainsbury's, Umbra, Bed Bath and Beyond, Auchan, Restoration Hardware, Landmark Group Dubai.

Key Accomplishments *Overall incharge of Export / Merchandising Department and marketing of Home Furnishings and Fashion accessories working independently with Foreign Buyers, Retail Stores. *Successfully made a complete Business Startup of Pashmina Shawls Was instrumental in growing the department from 1 crore turnover to 9 crores turnover Developed 4 accounts and was instrumental in achieving 90% shipments .

Key Accomplishments * Actively involved in Business Development and execution of order in coordination with the Shipping Department. *Associated with the buyers and vendors and ensured smooth flow of business and communication for both sampling and production in compliance with the set quality standards.

Key Accomplishments * Was handling two USA accounts of the Company from sampling till Final Shipment