Rajesh R

As Vice President and Business Head, I lead the end-to-end strategy, operations, and growth of the modular kitchens, wardrobes, and home interiors business. With full P&L ownership, I drive innovation, efficiency, and customer delight across every touchpoint. Strategic Planning & Execution - Define and execute growth strategies across modular kitchens, wardrobes, and turnkey interior solutions. - Expand market presence through new product lines, digital platforms, and regional penetration. - Align design innovation with evolving lifestyle trends and consumer expectations. Operational Leadership - Oversee design studios, manufacturing, supply chain, and on-site execution. - Implement lean processes, automation, and tech-enabled workflows for scale and quality. - Ensure timely project delivery with high standards of craftsmanship and service. Financial Management - Manage full P&L across product categories and geographies. - Drive revenue growth, margin optimization, and cost control initiatives. - Lead financial planning, forecasting, and investment decisions Client and Market Engagement - Build strong relationships with homeowners, architects, builders, and channel partners. - Lead brand marketing, showroom experience, and digital engagement strategies. - Represent the brand at design expos, trade shows, and industry forums. Team Leadership and Development - Lead cross-functional teams including design, sales, operations, and customer support. - Foster a culture of creativity, ownership, and continuous learning. - Drive talent acquisition, training, and leadership development programs.

**Responsibilities:** - Managed overall Profit and Loss (P&L) and revenue for the Market Services business. - Supervised 54 employees across all five departments to enhance customer experience. - Ensured customer satisfaction, developed and executed sales strategies, and promoted the IKEA way of selling. **Achievements:** - Successfully launched the personal shopper service, contributing 4% to the top line. - Launched an external click-and-collect service at Electronic City. - Introduced a hybrid assembly service. - Led the project for the first pop-up store and click-and-collect service in the Bangalore market, successfully launched at Nexus Mall in Koramangala.

**Achievements:** - Organized the opening of 22 new modular furniture design studios across the country, including the South, West, North, and East regions. - Played a key role in developing the modular furniture concept, which involved store layout design, CAPEX finalization, recruitment and training of staff, and creating marketing and promotional plans. - Successfully delivered and executed over 10500 kitchens and more than 5,000 wardrobes. - Launched the MY Smart Kitchen, Wardrobe, and Living range. - Implemented a new ERP Customer Order Management tool (COM). - Created a comprehensive product manual and an end-to-end training module for the modular furniture range.