Rajesh kalra

• Responsible for Driving Energy Solution Business of AMAZE brand handing complex product portfolio having footprint across battery, Inverter, High-Capacity Inverters and Solar Solutions serving in Retail, Commercial and Institutional Segment • Leading a diverse team of 150+ and developing growth trajectory through robust business strategies

• Introduced and established new brand in energy solution business which went on to become the fastest growing brand • Spearheaded Product launch, Channel Expansion and comprehensive business strategy for profitable brand building

• Pioneered in eco-system development and channel spread for Solar business to penetrate the new business opportunity which went to become the biggest growth avenue • Conceptualized and administrated comprehensive Solar capability building trainings for channel and Improvement on Product visibility of niche segment • Instituted first ever GTI (Grid Tie Inverters) and Pallet billing for the organization

• Strategized as a channel business head for North zone to achieve exemplary growth with impeccable execution • Curated and implemented segment level and branch specific marketing strategies to improve brand visibility and brand recall resulted in brand leadership

• Created dominant position of brand in Inverter & battery segment by effective channel deployment and engagement, Prudent Market planning, Digitized Channel Transformation and Service management

• Generated Extensive growth through quality distribution in UP and adjacent markets • Orchestrated HUPS and battery segment growth

• Handled Product Portfolio in multiple geographies of North India • Executed Channel Development and accomplished Channel efficiency, Revenue, Market share, & BTL effectiveness goals