Rajdeep Chakraborty

Marketing & International Business Head @ Bidco Uganda Limited (Wilmar-Bidco JV)

About

With over two decades of experience in strategic business operations, P&L management, commodity trading, sales and marketing, and channel development, I bring a strong track record of driving growth and profitability. I have successfully led cross-functional teams, shaped long-term business strategies, and managed diverse product portfolios to deliver sustainable results.I believe in interactive, motivational leadership that empowers teams to perform at their best. My strength lies in identifying new business opportunities, building strong relationships with key stakeholders, and consistently expanding market presence while creating high-performing teams that exceed expectations. nce. By staying abreast of industry trends and leveraging my network, I have been able to successfully identify and pursue growth areas that align with organizational goals. Throughout my career, I have been entrusted with managing diverse product categories, including food products, personal care products, household insecticides, and cigarettes. This experience has equipped me with a comprehensive understanding of market dynamics, consumer behavior, and regulatory considerations across different product segments. By staying adaptable and proactive, I have been able to navigate the complexities of these markets and drive sustainable growth for the organizations I have served.

Country

City

Uganda

Industry

Food Production

Skill

Sales, Sales and Marketing, International Business, Sales Management, Business Development, Business Strategy, Strategic Partnerships, Digital Marketing

Experience

Marketing & International Business Head

Bidco Uganda Limited (Wilmar-Bidco JV)

2020-4 - Present · 6 yrs 6 mos

•Group Marketing Management activities includes develop marketing budget, analysis different market research report, new product launch, closely work with marketing agencies, NPD plan and execution, Brand management and handle CSR activities. •Part of group top Management develop strategy, vision and roll-on movements •Developing & executing high-level sales strategies, making high-stakes decisions and overcoming complex business challenges using experience-backed judgment, strong work ethics and irreproachable integrity. •Creating and sustaining a dynamic environment that fosters the development opportunities and motivates the high performance amongst the team. •Directing sales & marketing activities of company •Collaborating with: Stakeholders while keeping them informed of progress and issues in order to manage expectations on all requirements and deliverables. Government authority (Customs, Revenue, Trade & Finance Ministry) for investment and ongoing business-related matter. •Exploring business potential, opportunities as well as clientele to secure profitable business volumes •Conducting competitor analysis by keeping aware of market trends & competitor’s moves to achieve market share metrics •Monitoring year-on-year ensure volume growth with profitable note in all the countries •Ensuring availability and visibility of BUL’s brands across all the market via distribution network

International Business Manager

Bidco Uganda Limited (Wilmar-Bidco JV)

2011-5 - 2020-3 · 8 yrs 11 mos

Jinja, Uganda

As International Business Head take care business of East Africa ( Apart from Kenya) Established distribution Network in Rwanda and build Edible Oil and Laundry Segments in this market.

Regional Business Development & Marketing Manager

Al Ghurair Foods

2010-10 - 2011-3 · 6 mos

Dubai, United Arab Emirates

Start Africa Operation (Branded Oat Division) for the Group’s Food Division in 7 countries in Africa. Handling marketing & category portfolio for Africa for Oats segment. Responsible for top line & bottom line of the Africa Operation.

TSO

Marico Limited

2007-10 - 2010-9 · 3 yrs

Cuttack, Odisha, India; Kolkata, West Bengal, India

Managed sales operations for promoting FMCG products and ensured regional, local sales and channel distribution activity is as per national and international brand image and values. Performed periodical retail audit of assigned territory and analyzed the results to track sales. Led a team of Secondary Sales Force Staff, responsible for promoting and increasing market share. Handled Marketing activity for the HQ and launched new products successfully.

TSO

Marico Limited

2005-10 - 2007-9 · 2 yrs

Cuttack, Odisha, India

RSE

SC Johnson

2003-4 - 2005-9 · 2 yrs 6 mos

Kolkata, West Bengal, India

Handled the NO-1 brands on its category in India (ALLOUT & BAYGON) and managed distribution network in Kolkata. Responsible for Regional Marketing Activities, Customer Relationship and Trade Marketing activities.