Rajat Choudhary
Sales Leader @ TrendAI
About
I am a business leader and growth strategist with over 25 years of experience building, scaling, and transforming businesses across Asia, the Middle East, and Africa.My career has been anchored in driving profitable growth, shaping market expansion strategies, and building high-impact partner ecosystems in complex and evolving markets. With deep expertise in cybersecurity and technology-led businesses, I have founded and scaled a cybersecurity practice, while also working closely with global and emerging technology companies to unlock new revenue streams and market opportunities.I have led regional businesses with full ownership of strategy, P&L, and execution—successfully establishing market presence, defining differentiated value propositions, and enabling operational excellence. My approach combines boardroom thinking with execution discipline, ensuring that strategy translates into measurable business outcomes.As a leader, I focus on governance, long-term value creation, and building resilient organizations. I actively contribute to developing leadership teams, strengthening stakeholder alignment, and driving sustainable growth in dynamic environments.An MBA from IIM Bangalore, I bring a global perspective with a strong understanding of emerging markets, digital transformation, and the evolving cybersecurity landscape.
India
Mumbai
Information Technology & Services
C-Level, Complex Sales, Business Operations, Business Administration, Strategy Implementation, Analytical Skills, Growth Strategies, Pipeline Generation, Go-to-Market Strategy, Business, Consultative Approach, Databases, System Integrators, Software Sales, Sales Pipeline Management, Channel Sales, Tactical Planning, Strategic Planning, Sales Processes, Sales Leadership
Experience

Founder
Mumbai
- Built a cyber Security practice of various Solutions, Services and expertise to meet the varying demand of customers - partnered with innovative Technology Startups for expansion in new markets and provide them visibility. - Created business partnerships with multiple companies for expansion across India, SEA, Middle East, Canada and other emerging markets. - Create growth path for internal and external stakeholders.

Director sales - AMEA
APAC
- Led Yalo's Business for Asia and emerging markets in the Middle East, South Africa - Onboarded and appointed channel partners in multiple markets following land and expanding strategy to build up the scale. - worked with Marketing agencies to create Brand positioning and create value propositions for customers. - Created business strategy and commercial plan to achieve expected business outcomes in these markets. - Created business strategy for expansion and setup SOP's for operational excellence - partnered with creative agencies, media houses for Brand visibility and business development

Country Head - Enterprise Business
Mumbai Area, India
Ensuring achievement of the sales with specified target markets * Sustaining the operations by identifying new business and generating new opportunities * Developing and implementing objectives, strategies and efficient sales forecasting systems * Managing both Cost and revenues per the agreed P&L successfully * Maintaining end-to-end client relationships, and developing business relationship with both internal and external parties * Ensuring implementation of the strategy by driving the team in India (i.e.: defining KPIs, setting targets) * Ability to lead a team, including hiring and retaining the team members * Developing and implementing strategic sales partnerships * Overall Forecast Execution, Pipeline Management & milestone tracking using SFDC * Recruiting, managing and providing training / coaching to develop the team members * Manage Key Customer Relationships and actively develop New Business Opportunities * Build a healthy and sustainable pipeline to meet aggressive quarterly quotas * Manage, Coach and motivate a Team of Pre-Sales and Internal Sales Rep ensuring Implementation of go-to-market and customer retention strategies, that are aligned with overall strategy * Align Multiple Business Groups from Marketing, Support & Finance in order to meet Regions performance objectives and customers’ expectations * compliance to Intel’s standard procedures for pipeline, funnel and opportunity Forecasting, reporting and update.

Enterprise Sales Manager
Mumbai
• Responsible for growth of Sales in Enterprise Segment with a focus on Key Accounts & Develop New Accounts. • Execute sales strategy to meet the targets for all company products and services in the Region. • Growth of Net new Business in the Territory by more than 20% YoY • Increase in Channel/Partner led revenue by 15% YoY • Manage Key Customer Relationships and actively develop New Business Opportunities • Build a healthy and sustainable pipeline to meet aggressive quarterly quotas; • Manage, coach and motivate a Team of Pre-sales and Internal Sales Rep ensuring Implementation of go-to-market and customer retention strategies, that are aligned with overall strategy; • Align Multiple Business Groups from Marketing, Support & Finance in order to meet Regions performance objectives and customers’ expectations. • Ensure compliance to Intel’s standard procedures for pipeline, funnel and opportunity forecasting, reporting and updating • Won Multiple Territory Award and President’s Club for Outstanding Sales Growth, Effective Territory Management, and Team’s Performance.

Solutions Sales & Business Development Manager – Productivity Business
Mumbai Area, India
• Driving & Managing $26m Microsoft Productivity Business for Corporate Accounts and Public Sector for Productivity Business Group with a $15m Net new Business & growth of 18%YoY. • Drive Sales & Revenue growth for Productivity Business & ensure adequate Pipe, Market Share, Go-to-Market (GTM) Sales Strategies and Business Scalability. • Identify Key Accounts to plan Account Specific Engagements to Meet and exceed the given Revenue Goal. • Maintain Relationship with Senior Customer Executives for Long Term Vision and strategy. • Review Partner/Channel Team’s Engagement to Drive sales Revenue, Channel Recruitment, Business Strategy, • Coach and orchestrate the extended sales & pre-sales team to accelerate the deal through the sales cycle. • Lead and motivate Internal Sales Resources and Partner Resources to drive maximum product Sales and increase Market Share, monitor, manage performance and provide mentorship. • Working closely with Global Cross Functional Team to ensure Global Account Coverage and Mind Share.

Product Lead – Communication & Collaboration
Mumbai Area, India
• Drive $16m Microsoft Communications, Collaboration and Cloud Business in the Region. • Drive the overall Microsoft UC Business within West India with a growth rate of 40% Y/Y • Increased the Communication Software Business With Enterprise Segment by over 50%. • Led the effort of Microsoft UC (OCS, OCS R2 and LYNC) launch in the region for 3 generations increasing the footprint from 0 to USD $3 million Dollar business in 3 years. • Drive UC Market Share and Business Scorecard to help drive Activities influencing Revenue, Market Penetration and Expansion, Partner and Field Readiness, product adoption and deployments, Competitive wins in the region. • Build Partner Network and extended teams to build and grow Business in the region. • Coach & Mentor Field teams and partners on Mid-Scale/large Enterprise deals and provide necessary guidance/trainings, Compete Material to help building Microsoft advantage over competitors. • Internal and external spokesperson in various Industry Forums. • Provide insights to WW product teams on strategic impact of competitive actions and customer & market trends in India and create Strategies to Improve market Share & Drive Product Sales.

Solutions Sales Lead
Lanworks Pte Ltd
Singapore
• Lead projects, from solutions design, requirement definitions and gathering, project scoping, planning, cost estimation and resource allocations, to solution delivery in SMB to large-scale IT infrastructure projects. • Achieve Maximum Profitability in all Services Engagement with minimum 15% YoY growth in Services Revenue. • Engage with sales team in business engagements, from presales technical consulting, proposal writing and client presentations to executives. • Compare client's business requirements with company's Professional Services to meet client expectations. Study and review project specifications and identify suitable products and solutions to meet the requirements. • Recommend IT solutions to clients that will enable clients to meet present and future needs, taking into account existing network/system architectures, Systems/network and message security, technical performance/constraints and budget considerations. • Design solutions that are within scope, cost and schedule. Define deliverable and milestones. Manage internal resources, vendors and sub-contractors on the service level, quality, schedule and cost. Ensure deliverable, milestones and SLA objectives are met. • Work closely with corporate partners to provide leading-edge solutions to clients in the area of system/network solutions and implementations. • Maintain close and good working relationships with customers to maintain and increase services revenue.

Technology Consultant
MCSB Systems Pte Ltd
Singapore
• Responsible for driving and Managing Services engagement with Enterprise Customers in Singapore. Maintain existing services contract and driving new Business Opportunities in the existing Accounts. • Providing Consultancy and implementing Network security based on the customer requirements and after auditing potential problems in the network. • Consultation and implementation of Datacenter projects including but not limited to Physical network implementation including all forms of cabling and data connectivity, Network upgrades (hardware and software) and Troubleshooting of existing networks • Liaising with Suppliers and vendors to ensure Lowest Cost and Maximize Profit.

Technology Consultant
New Delhi Area, India
Responsible for providing Consultancy, Troubleshooting and Installation Services for various Business • Providing solutions and assisting customers in deploying messaging software’s, Security and administration. • Assisting customers in maintaining and implementing backup solutions, installation and troubleshooting of Network equipment’s (Routers, Switches, Firewalls and hubs) • Coordinated and oversaw strategy meetings addressing design and implementation of projects. • Designing and installing new hardware/software/network and security technologies based on customer’s requirement. • Help Sales teams to renew service contracts and provide software support to existing customers. • Provide value added services to customers to increase business footprint. • Mentor peers on new and existing technologies

Technical Manager
Intertel Systems
Delhi
Responsible for providing Consultancy, Solutions and Implementation for New & Existing Infrastructure • Providing solutions and assisting customers in deploying messaging software’s, Security and administration. • Assisting customers in maintaining and implementing backup solutions, installation and troubleshooting of Network equipment’s (Routers, Switches, Firewalls and hubs) • Coordinated and oversaw strategy meetings addressing design and implementation of projects. • Designing and installing new hardware/software/network and security technologies based on customer’s requirement. • Help Sales teams to renew service contracts and provide software support to existing customers. • Provide value added services to customers to increase business footprint. • Mentor peers on new and existing technologies
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