Raja Shazli

Product Management Director in charge of Entomo's Healthcare stack and MySejahtera Close collaboration with Digital Public Health Unit of MOH to develop and execute the product vision, strategy, and roadmap to reposition MySejahtera from a COVID-19 management app into a comprehensive digital public health platform that has revolutionized the way Malaysians interact, access and manage their health information. Analyzed user needs and behavior based on UX research, usability testing, and UAT, and translated those insights into user stories and product features that have improved engagement and retention. Effectively worked in an Agile environment and led Agile teams, including managing the product backlog, sprint planning, and sprint reviews, to deliver high-quality products that meet business goals and user needs. Collaborated with cross-functional teams, including developers, designers, QA engineers, business support analysts, key business customers, and stakeholders, to ensure alignment and product vision is progressively achieved. Led and motivated teams, managed priorities, made difficult decisions, or challenged status quo when necessary, and actively advocated for a psychologically safe working environment that fosters innovation and creativity. Analyzed data and metrics to make informed decisions, drive continuous improvement, and improve customer experiences. Highly skilled in communicating clearly and effectively, both verbally and in writing, including presentations to a variety of stakeholders, including team members, executives, and customers

Internal strategic initiatives to drive innovative culture, excellent sales, digital marketing, product and services branding, operational and delivery capabilities and optimisation of costs. External strategic growth initiatives by exploring new areas of solutioning such as digital transformation, cognitive and IoT .

Management consulting to aid customer's business strategies and goals Job scope includes: - understand customer's success, - define and tabulate returns on value proposition, - define and profile target market and customer profile,expected captured market share, - identify and devise suitable solutions to be aligned with the client's strategy, - marketing strategy, - business impact through projection on revenues and profits with reflections on costs, - partnership agreement and commitment plan, - competitive analysis to identify differentiation factors, - set requirements for the delivery team (pre and post sales), - critical success factors, risks, challenges and mitigation. Competencies include: - people management - conducting Business Discovery Workshops - business and technological strategies - business models and financial models - business cases and business plans - professional documentations - speaking and giving presentations to top management as well as large crowds - product development & marketing (project management, technical, legal, business development, go-to-market strategies) - critical thinking

Assessed potential technology partners based on both technological and business merits Produced quarterly strategic technology-business analysis papers for Mesiniaga Berhad to strategize the company’s technology direction Developed business cases on up-coming technologies by researching, analysing, conducting surveys, attending seminars which were then presented to the Technology Evaluation Council (TEC) which consists of Senior Managers and Directors Strategised partnership model, provide incubative growth & sustenance plan and devised go to market strategies for new solutions/technology that is not 'owned' internally for potential internal business owner Validate and substantiate recommendations to the Technology Evaluation Council (TEC) on technology direction

https://www.akademisains.gov.my/i-connect/