Rajadurai Chelladurai

• Lead end-to-end marketing strategy to drive student enrolment, brand visibility, and institutional growth. • Plan and execute digital marketing campaigns across Meta Ads, Google Ads, SEO, social media, email marketing, and website content. • Develop and manage the college’s brand identity, ensuring consistent messaging across online and offline platforms. • Oversee student recruitment marketing, lead generation funnels, and conversion optimisation. • Organise and promote education fairs, open houses, webinars, and campus events. • Collaborate closely with admissions, academic teams, and external agencies to align marketing with institutional goals. • Analyse campaign performance using data and insights to continuously improve ROI and engagement. • Conduct market and competitor research to identify trends and new growth opportunities. • Manage marketing budgets, vendor coordination, and promotional materials. • Lead and support the marketing team, ensuring timely execution and high-quality output.

• Planned and executed high-converting Facebook & Instagram ad campaigns for eCommerce products. • Built and optimized sales funnels using custom and lookalike audiences for cold, warm, and retargeting stages. • Created engaging ad creatives and compelling product copy to drive click-through and conversions. • A/B tested creatives, ad formats, and CTAs to identify winning combinations and improve ROAS. • Managed daily ad spend and optimized budget allocation based on performance data. • Leveraged Meta Pixel and event tracking (View Content, Add to Cart, Purchase) to analyze user behavior and track sales. • Collaborated with the product and design teams to align ad messaging with promotions and new launches.

As an experienced Education Consultant and Career Growth Specialist, I am dedicated to helping individuals and organizations reach their full potential. With a deep understanding of the educational landscape and a passion for professional development, I provide strategic guidance and actionable insights to drive career advancement and business success. Over the years, I have successfully assisted countless clients in navigating their academic and professional journeys, ensuring they achieve their goals and unlock new opportunities. My approach combines personalized coaching, innovative strategies, and a commitment to excellence, making a measurable impact on those I work with.

• Assisted in planning and executing social media marketing campaigns to drive customer engagement and brand awareness. • Managed and optimized content across platforms like Facebook, Instagram, and TikTok to increase reach and interaction. • Supported paid advertising efforts (Meta Ads, Google Ads) to boost foot traffic and online orders. • Conducted market research and competitor analysis to develop effective promotional strategies. • Engaged with customers through social media, email marketing, and influencer collaborations to enhance brand visibility. • Worked closely with the marketing team to analyze campaign performance and suggest improvements.