Raissa Dubena de Souza

Corona, Budweiser, Pepsi, Gatorade & Guaraná Antarctica

- Responsible for translating brand positioning/campaign into AON trade marketing materials - Creation of Trade Marketing Toolkit encompassing all channels focusing on brands occasion and passion point - Project manager for Non Alcoholics Beverages IMCs (Integrated Marketing Campaign)

- Leadership of the AMA and Do Bem brands - Responsible for defining the brand strategy analyzing short and long-term financial objectives, considering the role of each brand in the company as a whole. - P&L Management - 360º of brands activation - Alignment and communication strategy for all premium brands by media vehicles in non-alcoholic segment

Soda, Sukita, Pepsi, H2OH & New CSD Brands - Leadership of Soda and Sukita brand - Creation of brand positioning and strategy for Soda & Sukita - Relationship with Pepsi and H2OH! ensuring alignment of the marketing strategy with sales plan between the two companies - Evolution of brands within non alcoholics portfolio - Support for 360o launches of innovations within brands - Support in brands IMC to increase brand equity and volume

- Strategic planning and pipeline creation for the non-alcoholic beverages segment. - Short and long term trend mapping. - Analysis, development and implementation of new products. - Multifunctional team leadership - Interface between areas to perform 360 actions. - P&L management. - Post launch follow up aligned with KPIs predetermined 2020: Core & Health and Wellness 2021: Guaraná Antarctica & Affordability

- Manage campaigns within commercial establishments - Create, implement and manage incentive campaigns for direct/indirect teams and commercial establishments. - Budget management - Manage and develop the trade marketing team - Organize training for the sales team and distributors

- Communication strategy with a regional perspective (São João - Skol, Bud Basement - Bud, Hot Spots Corona) - Deployment and creation of local platforms - Launch and development of local brands (PMO) - (Skol Hops, Skol Puro Malte, Magnífica, Legítima) - 1st Place Dia de Responsa - North, 1st time winning prize

- Project Management (Innovations) - Channel Development - Opportunity analysis for SKUs - Trade Marketing focused on the Food Service channel - Researches - ZBB control

- Project Management (Innovation) - Budget Control - Portfolio Analysis (Business Intelligence) - Research (Nielsen, Neogrid, Kantar)