Raissa Nogueira

Analista Sênior de Growth Marketing @ Stone

About

Over 8 years of experience in Marketing, Market Intelligence, and Data Analysis, with strong expertise in Consumer & Market Insights, Media Performance, and Digital Strategy. Specialist in turning data into business opportunities, with solid skills in strategic analysis, planning, and project management. Knowledge in the following activities: Data analysis for strategic insights generation; Consumer and market behavior studies; Management of digital media campaigns focused on performance; Development of dashboards and reports to support decision-making; Implementation of consumer listening and engagement programs; Cross-functional team management and collaboration with different areas. Key achievements: Led the development of a strategic study that enabled a R$ 4 million commercial proposal at HYPR; Created the Consumer Hours program at Ambev, surpassing the engagement target by 230%; Reduced customer acquisition cost by 45% at Zé Delivery; Achieved an average ROI above 8 in e-commerce campaigns for Ambev brands; Identified and led the launch of Beats Zodiac based on integrated market and social listening data analysis; Reversed negative mROI projection, achieving 100% of the established target. Proficient in platforms and tools: Power BI, Advanced Excel, Google Analytics, SQL, Python, Nielsen, Kantar, Mintel, among others. Advanced English and intermediate Spanish. Graduated in Materials Engineering from UNESP and currently pursuing an MBA in BI, Digital Marketing, and Data-Driven Strategies at PUCRS. Completed additional courses in Data Analysis, SQL, and Digital Marketing. Raissa Nogueira 📞 +55 12 98836-2482 📩 raissagcnogueira@gmail.com

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

Capacidade de adaptação, Novas oportunidades de negócios, Marketing do consumidor, Comunicação escrita, Human behaviour, Análise do comportamento, Microsoft Power BI, Dashboards, Painéis de desempenho, SQL, Microsoft SQL Server, Comunicação, CMI, Inteligência de mercado, Experiência do usuário (UX), DAX (Expressões de análise de dados), Orçamento, Briefing, Kantar, Mintel

Experience

Analista Sênior de Growth Marketing

Stone

2025-6 - Present · 1 yr 4 mos

São Paulo, São Paulo, Brasil

Market Research Senior Analyst

HYPR

2024-10 - 2025-4 · 7 mos

São Paulo, São Paulo, Brasil

Led strategic consumer insights study that enabled a R$ 4 million commercial proposal, representing 8% of HYPR’s annual revenue. Conducted market and consumer behavior analysis to identify business opportunities. Generated strategic recommendations to support commercial and product teams. Developed reports and dashboards using Power BI and Excel for decision-making support. Translated data into actionable insights to drive business growth.

Consumer Insights Specialist

Ambev

2024-1 - 2024-8 · 8 mos

São Paulo, São Paulo, Brazil

Created and implemented Consumer Hours program, surpassing 230% of engagement target and recognized as internal benchmark. Led consumer behavior and perception studies to support marketing strategies. Developed dashboards and reports to communicate insights across teams. Coordinated cross-functional team initiatives focused on consumer-centric culture. Utilized social listening and market research tools (Kantar, Nielsen) to analyze consumer trends.

Performance Specialist

Ambev

2023-1 - 2024-8 · 1 yr 8 mos

São Paulo, São Paulo, Brazil

Reduced customer acquisition cost by 45% and improved creative performance by 20%. Managed digital media strategies focused on efficiency and ROI improvement. Structured workflows and KPIs dashboards to monitor campaign performance. Implemented AI-driven creative production and developed Test & Learn calendar. Analyzed digital campaigns’ results using Google Analytics and internal tools.

E-commerce Coordinator

Ambev

2022-4 - 2022-12 · 9 mos

São Paulo, São Paulo, Brazil

chieved average ROI above 8 in e-commerce campaigns, with success cases reaching ROI above 30. Structured and managed digital media operations for 10 Ambev brands. Developed integrated campaigns with major e-commerce players (Amazon, iFood, Mercado Livre). Implemented a new media model focused on portfolio-level optimization. Monitored results using performance dashboards and KPIs.

Media Coordinator

Ambev

2021-1 - 2022-3 · 1 yr 3 mos

São Paulo, São Paulo, Brasil

Reversed negative mROI projection, achieving 100% of the target at the portfolio level. Managed media performance analysis for Ambev brands, focusing on mROI and efficiency. Developed dashboards and processes to track mROI drivers. Collaborated with global teams to share learnings and optimize campaign effectiveness. Monitored campaign results using advanced Excel models and BI tools.

Social Insights Analyst

Ambev

2018-8 - 2020-12 · 2 yrs 5 mos

São Paulo, São Paulo, Brazil

Identified market opportunity and led data analysis for the launch of Beats Zodiac. Developed integrated studies combining social listening and market data (Nielsen, Mintel, Kantar). Supported marketing and innovation teams with strategic consumer insights. Monitored consumer conversations and trends using social listening platforms. Generated actionable insights to guide portfolio strategies.

Intern

Ambev

2017-8 - 2018-8 · 1 yr 1 mo

Jacareí, São Paulo, Brazil

Participated in the Supplier Value Creation project, focused on cost reduction and supplier quality improvement. Led the project to extend supplier payment terms, positively impacting the company's financial balance. Collaborated with suppliers and internal teams to implement efficiency initiatives. Analyzed procurement processes and identified opportunities for cost optimization. Supported negotiation strategies and contract management activities.