Raissa Devina

Growing the small retailers (warung) across Indonesia through technology and leading end-to-end marketing campaigns. Responsible for strategizing marketing communications across unpaid (in-app & social media) and paid media channels (Performance Marketing), User acquisition, retention, and reactivation through various channels. Also planning user journeys with A/B testing in collaboration with cross-functional teams. Adept at budget planning and target setting for all channels. Oversee the Promotion, Performance, Social Media, and Creative teams to drive impactful marketing initiatives.

Developing and executing brand, and marketing strategies towards a wide array of business functions, including: • Formulating yearly marketing strategy for marketing, brand & community (online & offline) • Accelerate Brand building & engagement through offline and omnichannel activation • Strategizing & Managing Marketing budget across all platforms • Developing community events on warungs around the GOTOKO area • Building brand identity including the vision to imageries as well as rejuvenating GOTOKO brand logo to increase and boost brand awareness. Across multiple platforms to increase brand value, awareness, and market share through brand credibility.

Focused on developing the #1 AirAsia product, and any other AirAsia's newest product; SNAP, Hotels & Other Flight. Creating and understanding the market and its needs with the responsibility to develop positioning, messaging, and competitive differentiation through marketing campaigns.

Focused on understanding the market and their needs with the responsibility to develop positioning, messaging, and competitive differentiation through marketing campaigns, and generate opportunities for offline food enterprises, offline groceries & convenience stores' merchants, and small-medium businesses.

Responsible for managing the end to end marketing campaign for one of the world’s top enterprise F&B Brand: Burger King, MAP Group & any other F&B brands. End-to-end marketing campaigns include: responsible for the campaign budget allocation, tactical & thematic campaign, execute & monitor the POSM (Point of Sales Marketing) for the brands and crafting a long term partnership program with brands. Handling special projects includes POI/Malls campaign, GoPay wide Campaign (GoPay PayDay), and any other special projects.

Planning and Execution for CRM area, and analyzing its data analyzing. In charge of the daily, weekly, and monthly reports. Responsible for campaign planning & execution and also handling Social Media.

A helping hand for the recruiter for updating the database, screening CVs, and assisting consultants by providing suitable candidates with the given qualification for all projects. Performing clustering and categorization based on functional, industrial, competency, and other parameters over the incoming talents/candidates. Also to maintain the social media marketing communication.