Rainhard Rodler

Rainhard Rodler

Director Sales & Application, EMEA @ ANDRITZ

About

Sales leader in automation and digitalization mainly in tissue, pulp and paper, connecting capital equipment, automation, SaaS and IIoT for profitable growth 📈 Sales Director with more than 26 years of experience in the global automation and digitalization business. My background covers capital equipment for greenfield and brownfield projects, services, consumables, SaaS and IIoT solutions. I combine deep technical understanding with a strong commercial mindset to scale revenue, expand margins and build long term, value based customer partnerships. What I deliver: 📈 Profitable and sustainable growth: I increased revenue by more than 8 percent year on year and improved margins by more than 6 percent, using value based selling, solution selling, disciplined pricing, portfolio focus and targeted up selling and cross selling. 🌍 International commercial leadership: Lead a diverse team of sales managers across 14 European countries, aligning different cultures and complex markets around clear strategy, transparent communication, performance management and shared KPI targets 🔗 Integration of equipment, automation and digital: Designed and executed cross selling concepts that connect capital equipment, process automation, IIoT and SaaS. Focus: removing bottlenecks, increasing OEE, improving ROI on existing assets and enabling data driven decision making. Several of these concepts are used internally as commercial and technical blueprints 🎯 Go to market excellence: I contribute to the design and rollout of go to market strategies with strong lead conversion, larger qualified pipeline and higher win rate. I enjoy optimization of sales operations and sales supportive processes in a competitive market environment of around 610 million euro 🤝 Executive stakeholder and customer management I work closely with C level and mill leadership in complex, multi year and multi site sales cycles. This includes solution shaping, risk management, contract design and long term service and lifecycle concepts with a clear focus on value creation and partnership. 🧠 Mindset and leadership style I enjoy connecting people, data and technology to create economic and ecological value at the same time. I believe in trust based leadership, hands on collaboration, coaching and continuous learning, independent of title or hierarchy. If you are looking for a senior commercial leader in pulp, paper or tissue who understands capital equipment, automation and digitalization and who is comfortable in international and matrix environments, Let us connect 🔗

Country

Germany

City

Leipzig

Industry

Medical Device

Skill

Paper Industry, Sales, Sales Management, Process Engineering, Business Planning, Sales Processes, Contract Negotiation, Automatisierung, Consulting, Marketing, Ausschreibungsmanagement, Prognosen, Operations, Management, Leadership, Sales Enablement, Internationaler Vertrieb, Beschwerdemanagement, Ressourcenallokation, Sales Psychology

Experience

ANDRITZ

Director Sales & Application, EMEA

ANDRITZ

LinkedIn
2025-5 - Present · 1 yr 5 mos

EMEA

* Executive Regional Management Member * Second line manager within the Automation and Digitalization division. Managing a multi million euro business across various countries, entities and subsidies on direct- and multi-channel sales. Paper Industry Profitability Architect Women in STEM supporter People Enthusiast My mandate is to shape, lead and grow the European Sales and Application teams of Andritz Automation & Digitalization. Our target: keeping and improving the profitability of the tissue, pulp and paper, nonwoven & MDF industry in EMEA - the most challenging geographical area on the globe for our industry.

Umsatzkraftwerk - Rainhard Rodler - Consulting & Coaching

Founder & Owner

Umsatzkraftwerk - Rainhard Rodler - Consulting & Coaching

LinkedIn
2024-8 - Present · 2 yrs 2 mos

Leipzig, Sachsen, Deutschland

Umsatzkraftwerk enables small to medium sized companies to navigate through challenging business environments & difficult market conditions We provide "Human Updates" early enough to avoid costly and painful turnaround processes Our four main disciplines: * Sales & Sales Management training * Employee retention & motivation * Crisis & conflict management * Organizational resilience umsatzkraftwerk.de revenuepowerplant.com

ABB

Business Consultant Tissue Pulp- & Paper; Europe

ABB

LinkedIn
2022-10 - 2025-5 · 2 yrs 8 mos

Mannheim, Baden-Württemberg, Deutschland

Business Driver; Strategy and margin responsibility for a selected portfolio within the P&P business line. Sales advisor and multiplier for the European Pulp- & Paper business Team builder, motivator, speaker 👉 Helping my clients and colleagues to grow is my passion. 👉 Women in STEM supporter

Honeywell

Senior Account Manager Battery, Hydrogen & Paper

Honeywell

LinkedIn
2022-5 - 2022-10 · 6 mos

Offenbach am Main, Hessen, Deutschland

Ambassador for Battery 🔋 Hydrogen & Paper Applications * Supporting the global cell- hydrogen- and paperindustry with latest technologies for a transition to a true net zero future.

BTG Group

Corporate Account Manager DACH/NL & PL

BTG Group

LinkedIn
2018-11 - 2022-5 · 3 yrs 7 mos

Eclépens, Waadt, Schweiz

- Ensuring high levels of client satisfaction and define up-sell and cross-sell potential within existing and new clients to increase their business performance and BTG turnover - Coordinate tasks & communication to hit important project milestones and ensure a maximized positive economic impact - Funnel sales activities to reach or exceed strategic execution plans

BTG Group

Application Engineer Europe, Middle East & Africa

BTG Group

LinkedIn
2017-5 - 2018-10 · 1 yr 6 mos

Berlin und Umgebung, Deutschland

- Application Manager for process optimization within the tissue paper industry - Onsite assignments in full EMEA, but focused on Germany, Austria, France, Spain, Portugal & Slovenia

Voith Paper

Sales & Service Engineer

Voith Paper

LinkedIn
2016-4 - 2017-4 · 1 yr 1 mo

Heidenheim an der Brenz

- Sales responsibility for papermachine clothing in North & East Germany - Gaining and protecting sustainable business through in-depth analysis and optimization of press- and wet-end sections in the papermanufacturing industry

Voith Paper

Design- & Application Engineer

Voith Paper

LinkedIn
2014-5 - 2016-4 · 2 yrs

Frankenmarkt, Oberösterreich, Österreich

- Productline-responsibility for the largest VOITH forming-fabric plant in Europe - Market-responsibility for the application of forming-fabrics in Austria - Interface function between clients/sales and internal departments

Voith Paper

Laboratory Manager

Voith Paper

LinkedIn
2010-4 - 2014-4 · 4 yrs 1 mo

Frankenmarkt, Oberösterreich, Österreich

- Managing the quality assurance department in the forming-wire production - Providing various used-product analysis- and reports to improve sales-efficiency

Hamburger Containerboard – Prinzhorn Group

Deputy Laboratory Manager

Hamburger Containerboard – Prinzhorn Group

LinkedIn
2005-4 - 2010-3 · 5 yrs

Pitten, Niederösterreich, Österreich

- Managing and improving the workflow of the quality assurance department - Pulp/Paper and raw-material testing

Hamburger Containerboard – Prinzhorn Group

Paper Engineer

Hamburger Containerboard – Prinzhorn Group

LinkedIn
2001-9 - 2005-3 · 3 yrs 7 mos

Pitten - Austria; Spremberg - Germany; Dunaújváros - Hungary

- Process engineering - Hydraulic- pneumatic- and electrical engineering - Papermachine maintenance, Start-Ups and runability improvements - Analysis of stock-preparation devices & projects for improved efficiency in energy- and raw-material consumption

Education

INSEAD

INSEAD

LinkedIn
2025-9 - 2025-11 · 3 mos

Executive Education: * Leadership (Mindsets, Judgement, Leverage, Authenticity) * Mega Trends (Macro Economy, Globalization, Strategic Choices) * Organisational Structures/ Stakeholders * People Awareness (Metaphor, Value Conversation, Communication, Feedback, Coaching, Balance) * Excellence; Fair Process Leadership (5E, 5C)

Deutsche Akademie für Management

Deutsche Akademie für Management

LinkedIn

Business Management

2023-4 - 2024-11 · 1 yr 8 mos

* Intercultural & International Management * Organizational resilience * Human Resource Management * Leadership & Conflict Management * Strategic Management * Corporate Governance & Change Management * Compliance Management Final thesis: "Increasing the organizational resilience of the ABB EU Sales division in Pulp- & Paper"

Rainhard Rodler's Contact Information

Email

******@***.com

Phone

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