Raiane Saraiva

Media Lead for HBO Max at WMS | Fbiz, working closely with client teams in Brazil and across Latin America. I oversee strategic planning and execution of paid media campaigns, ensuring brand consistency, performance, and cultural relevance at both local and regional levels.

Media Manager – Squad of Sodas (Sparkling Flavours SSD) | The Coca-Cola Company | Latin America Led strategic media planning for Coca-Cola’s flavoured sparkling drinks across Latin America (Fanta, Schweppes, Sprite, Guaranás). Developed regional media playbooks to guide local markets in campaign execution, tailored to each country’s media landscape and investment level. By combining performance insights with market-specific needs, ensured media plans were effective and aligned with brand objectives, enabling consistent, high-impact campaigns across the region.

Led strategic media planning for Coca-Cola’s flavoured sparkling drinks across Latin America (Fanta, Schweppes, Sprite, Guaranás). Developed regional media playbooks to guide local markets in campaign execution, tailored to each country’s media landscape and investment level. By combining performance insights with market-specific needs, ensured media plans were effective and aligned with brand objectives, enabling consistent, high-impact campaigns across the region.

Led the HBO Max media account for Warner Bros. Discovery in Brazil and Latin America, overseeing paid media campaigns for streaming and theatrical releases. Responsible for strategic planning and execution, ensuring performance, brand consistency, and cultural relevance across local and regional markets.

Planning and execution of media campaigns for major brands such as Bacalhau da Noruega, Hospital Israelita Albert Einstein, MercadoLivre, Danone, and Jack Daniels, having KPI analysis as part of the daily routine to monitor performance and enhance results.

Planning and execution of media campaigns for major brands such as Bacalhau da Noruega, Hospital Israelita Albert Einstein, MercadoLivre, Danone, and Jack Daniels, having KPI analysis as part of the daily routine to monitor performance and enhance results.

Team management, planning, and execution of media campaigns for the leading brands in the healthcare sector, like Sanofi, Johnson & Johnson, MSD, and Pfizer, with integration into international teams.

Responsible for supervising online and offline media for the client Sem Parar, leading the planning and execution of campaigns, performance, media strategy for each business unit, budget management, and KPI analysis. Conducting meetings with the board, clients, and media outlets, developing reports and media plans, and managing the team.

Leader of digital marketing initiatives: platforms, social media strategy, CRM, and the review/construction of the digital tools ecosystem for campaign communication we develop for clients. Responsible for leading the performance improvement efforts, media strategy for each brand, budget management, and KPI analysis.

Planning and execution of performance campaigns, creating social media schedules, and copywriting. Among the tools used daily are Google Tag Manager, Google Search Console, Google My Business, Google Ads, Facebook Business, LinkedIn Business, MLabs, RD Station, and Operand.

Planning and execution of performance campaigns, creating social media schedules, and copywriting. Among the tools used daily are Google Tag Manager, Google Search Console, Google My Business, Google Ads, Facebook Business, LinkedIn Business, MLabs, RD Station, and Operand.