Rahul Roy Agrawal

Executive Director @ Nepal Overseas Marketing

About

As Executive Director at Nepal Overseas Marketing, a leading FMCG distribution group in Nepal, I have over 15 years of experience in driving business development, sales, and marketing initiatives. My role focuses on expanding distribution networks, launching new verticals, and introducing category-leading brands in the Nepalese market. Collaborating with our team, we diversified into beverages and stationery, achieving substantial market presence and growth. With a mission to deliver innovative solutions and foster strategic partnerships, I specialize in business strategy, negotiation, and marketing communications. Guided by a commitment to excellence, our organization has successfully collaborated with multinational companies to introduce premium products, shaping the local FMCG landscape. Kindly reach out to discuss opportunities or insights into Nepal's dynamic business environment.

Country

Nepal

City

Kathmandu

Industry

Consumer Goods

Skill

Director level, Executive Management, Leadership Development, Innovation Management, Negotiation, Corporate Finance, Strategic Planning, CEO, General Management, Sales Operations, New Business Development, Marketing Strategy, Business Planning, Competitive Analysis, Purchase Management, Marketing Communications, Marketing Management, Brand Management, Business Development, FMCG

Experience

Executive Director

Nepal Overseas Marketing

2015-6 - Present · 11 yrs 4 mos

Kathmandu, Nepal

• Spearheaded business development initiatives, successfully launching new verticals in Beverages & Stationery. • Drove sales and marketing strategies that positioned several brands as category leaders in the Nepalese FMCG sector. • Leveraged MBA insights to enhance operational efficiency and market penetration, contributing to significant revenue growth.

Director

Perfume Avenue

2011-9 - Present · 15 yrs 1 mo

Kathmandu, Nepal

• Founded Perfume Avenue, identifying key opportunities in the Nepalese perfume retail market. • Implemented a low-cost kiosk model, enabling expansion while adhering to strict budget targets. • Negotiated distribution agreements with major brands, enhancing product offerings and market presence. • Achieved a 400% increase in sales revenue within one year through strategic store launches and marketing campaigns.

Founder

Phuche Internet Ventures

2015-6 - 2018-9 · 3 yrs 4 mos

Kathmandu

• Founded Phuche.com, Nepal's first online store dedicated to the Baby & Kids segment, launching in January 2016. • Developed a user-friendly e-commerce platform that catered to the needs of mothers and children, enhancing customer experience. • Successfully exited the company in September 2018, selling to a leading Nepalese e-commerce firm, demonstrating strong market viability.

MBA Summer Associate

BIC

2014-6 - 2014-9 · 4 mos

London, United Kingdom; Paris, France

• Spearheaded an internal initiative to assess the feasibility of launching a new shaver on Amazon UK, enhancing BIC’s E-commerce strategy across Europe. • Developed a comprehensive launch plan for new products on E-commerce platforms, ensuring alignment with market needs. • Conducted a digital audit and proposed a strategic alignment plan for BIC’s online presence, improving brand visibility.

Director- Sales & Marketing

Nepal Overseas Marketing

2010-8 - 2013-8 · 3 yrs 1 mo

Kathmandu, Nepal

• Spearheaded sales growth by 141% within three months by identifying distribution gaps. • Expanded distribution network from 4 to 80 nationwide distributors, enhancing market reach. • Achieved a remarkable 300% increase in sales revenue from 2010 to 2013 by introducing new brands. • Launched Sensodyne in Nepal, capturing the leading market share in the sensitivity toothpaste segment.