Rahul Gupta

I lead our partnership with many of the world’s biggest companies and agencies in the omnichannel retail and consumer electronics industry, to help them develop, execute and measure, digital marketing programmes that increase revenue and strengthen their brand. My team and I do this, by helping them use Google and YouTube marketing solutions across search, video and display with the aim to deliver the highest ROAS possible.

I served as the Global Chief Marketing officer of MILVIK BIMA. The world’s leading provider of mobile-delivered health and insurance solutions in 10 countries across Asia and Africa. A key part of my role was to help the company pivot to becoming a D2C health tech business and build a strong marketing team. My work encompassed three broad areas - creating demand, converting demand and retaining this demand, in this nascent category of subscription based health solutions. In a nutshell, I led my team to build this category by changing consumer behaviour and then making our brand salient, trustworthy and most preferred. I launched the company's first ever brand building campaign, improved performance marketing effectiveness by 50% and built new marketing capabilities including data driven marketing, customer insights, developing and launching integrated multi media campaigns, marketing technology integration and performance reporting which is resulting in faster actions and improved ROMI. The business impact of my work over 12 months in the D2C focus countries; Bangladesh, revenue increased 140% YoY while in Ghana it increased 40% YoY

I lead the Facebook Marketing Solutions partnership with our largest clients in these four verticals. I work with them in their marketing transformation journey to become the best marketers in a digital first world, to build their brands, increase revenue and ultimately get the highest ROI from their marketing investments on Facebook and Instagram.

I lead the Facebook partnership with our largest clients in the Entertainment, FMCG and Retail sector. I work with these clients to help them in their transformation journey to becoming the best marketers in a digital first world.

Built partnerships with four of the largest FMCG companies in the ASEAN region - L'Oreal, Coca Cola, Mondelez and J&J Consumer. In addition to helping these companies change their marketing approach for a mobile first world, I also led the Facebook marketing solutions partnership with Singapore Government. As part of this, I conceptualised and launched 'Gov.SG' on WhatsApp. Which went onto play a pivotal role during Covid '19 with nearly 1.3 million people relying on it for the most accurate, timely information and debunking many falsehoods in what was an unprecedented situation. It was the number one channel of information for the Singapore Government.

I worked across two Ogilvy offices - Singapore and Mumbai. During this time period, I served as the business leader on the largest, integrated global accounts of Ogilvy & Mather like Unilever, American Express, Allianz, DHL, Castrol, Marina Bay Sands and whilst in Mumbai on Asian Paints, Mattel Toys and ESPN. I was responsible for leading a multi-disciplinary agency team to develop integrated marketing campaigns which help these brands connect with consumers in Asia Pacific. An expert in the South East Asia and South Asia region with deep knowledge of business environment, consumers and culture. Extremely adept at working in a complex, matrix structure to produce outstanding results.

Set up a new retail venture in the automobile after care space

Developed marketing communications for the market leading brands of GlaxoSmithKline - Horlicks and Junior Horlicks

Dabur Hero Motors Malayala Manorama Group (Vanitha)

Established in 1991, MICA is the only institute in India and perhaps in the Asia-Pacific region, dedicated to teaching Strategic Marketing and Communication.

Bachelors Degree - Economics Honours