Rahul Singh

Conduct comprehensive marketing campaign analysis to evaluate effectiveness across ATL (Above The Line) and BTL (Below The Line) channels, monitoring marketing spend and budget allocation. Performed advanced data analytics and visualization using tools like Looker, Tableau, and Excel to generate actionable insights and support strategic decision-making. Analyzed correlation between marketing expenditures and key business KPIs such as Gross Adds to measure campaign impact and ROI. Lead Brand Health Metric mapping by utilizing platforms such as iSpot, ABX, and Qualtrics to monitor brand performance and consumer sentiment. Executed Market Mix Modelling (MMM) to optimize allocation of marketing budgets across multiple channels for maximum efficiency and return. Delivered in-depth customer insights through detailed analysis of research, surveys, and customer data, developing recommendations to enhance marketing strategies. Performed regression and statistical analyses to identify important brand metrics, including ad awareness, memorability, aided and unaided awareness, and customer actions. Leveraged Google Cloud Platform and BigQuery to extract, transform, and load large datasets, ensuring seamless integration with dashboards for real-time monitoring. Collaborated cross-functionally with marketing, analytics, and data engineering teams to drive data-driven marketing initiatives and continuous improvement.

Managed accounts end-to-end, leading planning processes with Client Service Partners, conducting milestone reviews, and ensuring accurate reporting for stakeholders. Coordinated global account teams, facilitating communication across service lines, market segments, emerging markets, and subsectors for seamless alignment. Scoped new support requirements and contributed to complex business development, including global go-to-market strategies and competitive intelligence. Built and presented dashboards using Power BI, PPT, Excel, and Tableau, delivering actionable insights and thought leadership to partners and clients. Analyzed marketing campaigns across ATL/BTL channels, tracking spend and KPI correlations to quantify ROI and campaign effectiveness. Developed MMM, regression models, and predictive scenarios to optimize budgets, uncover brand metrics, and revenue contribution. Partnered with marketing, analytics, onshore teams, and data engineers to drive strategic initiatives, customer recommendations, and continuous improvement.

As an independent contributor, created high-quality research reports for Fortune 500 global clients across industry (Industrial Heavy Machinery and Industrial Goods) and technologies (Data science, Big data, AI, BI Reporting & Analytics, Advanced Analytics) enabling them to take informed business expansion decisions. Roles and responsibilities: • Understand the client industry issues, exhibit problem solving ability, and develop insight and recommendations based on in-depth research on relevant topics. • Client Engagement and Client Handling. • Benchmarking: basic understanding of the role of support functions, competitive benchmarking, cost benchmarking, and location assessment from a business perspective. • Competitors: comparative performance of companies on relative strengths and weaknesses, etc. • Location Assessment: understanding of the demographic, socio-political and workforce enablers • Structuring talent research problems and using knowledge of research methodologies and data sources to design the research study aimed at solving the problems. • Apply PESTLE (macroeconomic factors), SWOT framework to highlight differentiation and identify strategic opportunities against several individual competitors and to track the environment they are operating in or are planning to launch a new project/product/service etc. • Conducting secondary research and identifying optimal strategy to fill data gaps by using proper methodologies. Extensive research on various parameters (with major focus on Labor Market Trends, Salary Cost Indicators, Peer Analysis, Location advisory on Macro-Economic Parameters, Talent Size, Skills in Demand, Talent Movement, Emerging Talent Hotspot and Global Centre Expansion etc.) across industry verticals and global locations. • Prepare high quality end to end output in the form of a presentation deck, excel modeller/dashboards and communicate result by creating meaningful insights through story-boarding and data visualization techniques.

Handling end-to-end market analysis projects for various geographies in Industrial goods vertical independently and at team level Understanding research objectives, design research strategy, interpret and analyse information for accuracy, exhaustiveness and applicability in resolving the research problem Gathering information, primarily, through secondary research, utilizing sources such as company websites, databases, industry & trade associations and government agencies Company Analysis: Profiling, SWOT Analysis, Financial Analysis, Competitors Landscape, Key Strategies identification, and Market Share analysis Short Duration Ad-hoc research requests

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