Rahul Ranjan Srivastava

Intellimark offers inter-connected explainable AI tools which help in forecasting, simulating and optimizing different revenue levers for businesses. Explainable AI is the key to driving adoption and confidence in AI. The team comes with more than 25 years of combined experience in AI Space working for top companies in FMCG domain.

Lead for next gen AI in the Martech space - working on genAI based strategy and products, ethical AI, knowledge management, NLP, CLTV and RoAS optimization, omni-channel consumer profiling and design.

Martech Product and Analytics Lead for Direct 2 Consumer and Ecommerce Platforms for more than 20 Unilever brands. Working on next generation tech to enhance digital commerce, loyalty program, CX, personalization, performance marketing, martech and consumer analytics for Unilever.

• Lead for "Jarvis" - An In-house Advanced Machine Learning Marketing Deployment Optimization Product. • Analytics Lead for "Lakme" - Developed AI Products for the complex cosmetics category experiments Part of Prestigious Unilever Future Leaders Program (UFLP) to get hands on experience segments in Sales, Marketing, Finance, Operations, Supply Chain.

Pro-bono Volunteer : Safecity is an Internationally acclaimed NGO serving in the field of Women safety and Women Rights movement. Safecity is known for its brilliant digital marketing campaigns and geo-tagging unsafe hotspots for women. I have been involved with designing, implementation and marketing of the "Safecity Chatbot". Safecity chatbot is an innovative tool through which women can report any mishaps by simply chatting with the bot. The chatbot is designed to be easy, efficient and be empathetic towards the reportee. I am leading the product management of a global mobile app to connect safecity with volunteers and members across the globe to create a safety net for women. The product is scheduled to launch in September 2017.

• Envisioned and Implemented the initial Product roadmap for the start-up along with the founders. • Lead for development of sales portals and Industry’s most advanced Recommendation Engine to enable targeted selling.

Unilever is one of the largest FMCG company in the world and the IT department is responsible for designing and implementing the next generation of IT Infrastructure to support company's vast supply chain and sales Network. I interned with Geography team of India responsible for managing the sales and distribution infrastructure for the vast and complex market. It works on next generation revolution in Analytics, Internet of Things, Mobility and Digital Marketing to give the 120 year company a sustained edge over its competitors.

Roles and Responsibilities • Responsible for Designing and Development of Modules for Project Financials ERP Software • Collaborated with Multicultural Design and Release Teams to resolve development glitches • Implemented Major Redesigning of User Interface for Oracle’s next generation ERP Suite • Technical SPOC for SQL, User Interface and Accessibility Related Issues • Addressed Quick Solution to Bottleneck Issues for Customers like PNNL and OFSS • Mentored new recruits during On-Boarding and Prototype Trainings

College startup which is a major name in Outdoor Media in North India

Specialization courses in Digital Marketing, Advanced Analytics, Large System Designs, Product Management, Entrepreneurship.

99.9 percentile in AIEEE 2009. Winner of multiple coding contests across India.