Rahul Mamidwar

• Owned and delivered requirements for 38 critical business metrics across eye care products, sales, and patient data using Azure Databricks, enabling consistent and reliable reporting across business functions • Led the integration of Azure Data Warehouse with Microsoft Customer Data Platform (Dynamics 365 Customer Insights) to develop actionable customer intelligence, including: • Predictive models for Customer Lifetime Value (CLTV), churn, and product promotion effectiveness • Data-driven customer segmentation used to trigger targeted and personalized marketing campaigns Responsibilities: • Defined and managed data product requirements for data flows within Microsoft Azure SQL Data Warehouse, ensuring scalable and efficient integration across business systems • Empowered business users with access to transformed, analytics-ready data within reporting tools • Reduced dependency on transactional systems, improving performance and system availability • Enabled unified insights by aggregating data from diverse sources including POS systems, marketing interactions, and NPS surveys • Led cross-functional data engineering teams, driving on-time delivery of high-quality data products aligned with business goals • Partnered with senior data architects to shape data governance strategies and contribute to high-level solution design, ensuring long-term scalability and compliance • Spearheaded data-driven product innovations that optimized operational resources and contributed directly to revenue growth

Domain: Ad-Tech • Lead product development for IAS's client-facing platform for digital advertising solutions with focus on advertiser and publisher reporting and insights • Launched “Unified View,” enabling unique and differentiated insights driving >$20MM annual revenue • Launched “Custom Report Builder,” achieving 10x more usage than any other product • Launched sustainability metrics on report builder for advertisers to measure carbon emissions footprint Responsibilities: • Come up with product strategy, annual and quarterly roadmaps • Requirement gathering in discussion with all key stakeholders and prioritization • Work with architects, tech managers, UX team to come up with requirement solution • Come up with PRDs, JIRA initiatives, features and user stories • Conduct feature walkthrough and design sessions for engineering teams • Work with technical writers to make sure to have product documentation updated. • Work with marketing team to release correct communications to clients w.r.t. new features being delivered • Work with monetization team to finalize the pricing model and feature costing • Track usage of newly released features using tools like Pendo and come up with subsequent enhancements and future phases

Domain: Banking and Financial Services (BFS) LOB: Mortgage Banking • Delivered mortgage originations platform for leading UK mortgage bank brokers which generated around 70% of their mortgage business • Led integration testing from client location and delivered planned releases on time with quality • Led the team of 12 business analysts delivering mortgage originations platform for mortgage bankers and end customers for key UK banks • Managed warranty and production support • Setup India COE with the team of business analysts and manage mortgage banking knowledge across entire engineering team Responsibilities: • Responsible for product roadmap and product enhancements – maintain product backlog by creating epics and features • Conduct requirement workshops and help client with requirement detailing to come up with ‘To-be’ application state and requirement specifications • Provide requirement solutioning and own CR response document consisting solution approach and estimates • Review and perform low level analysis and come up with analysis document consisting user stories, acceptance criteria, database modifications, configuration changes etc. • Conduct refinement for developers / testers and provide required support during implementation • Demonstrate product implementation to clients • Provide analysis support for UAT – onsite assignment, warranty and production support • Manage team of around 12 BAs [peak size] • Responsible for product / domain KTs • Conduct and mentor product innovation forums – Pocathons

Domain: Banking and Financial Services (BFS) LOB: Mortgage Banking Responsibilities: • Anchored RAW (Risk Assessment Workshop) with client SMEs, BAs, Development teams and end to end design teams so as to prioritize test scenarios • Work with end to end designer and make sure that E2E design document is in-line with business requirements • Come up with process flow diagrams / flowcharts using different tools like MS Visio and Star UML to depict business processes / requirements • Come up with Test Model (use cases / high level test scenarios) with thorough understanding of application and domain • Lead 3 phase SME Development program to build mortgage SMEs in a project • Closely operate with SBU Heads and Delivery Managers to come up with responses for RFPs and RFQs at SBU/Account level

Domain: Communication, Media & Entertainment (CME) LOB: Mobile Applications Technology: Dot Net compact framework Responsibilities: • Managed team for Windows Mobile platform application development • Designed and developed mobile applications • Mobile application testing on Windows Mobile simulators as well as on actual devices • Involved in pre-sales activities for mobile applications