rahul kumar

About

* Seasoned Analytics Professional with more than 3 years of experience across different domains * Experienced in Econometric Modelling like Market Mix Modelling, Media Mix Modelling, Attribution Modelling, K - Means, Structural Equation Modelling * Having extensive business knowledge well supported by analytics to identify opportunities and prepare business strategies to help business nurture * Goal-oriented person with demonstrated efficient problem solving skills and ability to dis-aggregate issues, identify root causes and recommend solutions

Country

india

City

new delhi

Industry

civil engineering

Skill

matlab, c, autocad, microsoft office, windows, powerpoint, microsoft excel, databases, business analysis, data analysis, microsoft sql server, business strategy

Experience

business analyst

absolutdata analytics

2013-6 - 2015-12 · 2 yrs 7 mos

 Provided inputs to reorganize, consolidate and plan strategies for future portfolio expansion for Saudi’s 2nd Largest Telecom network. Provided their executives an automated decision-support tool incorporating SQL query through Excel-VB, used as the basis to process the data and support the modifications  Written extensive SQL queries for data manipulation in Tera-data.  Done Country-Clustering Exercise which helped our FMCG major to explore and expand their business to different potential geographical regions using SPSS & R.  Executed Market Mix Modelling & marketing optimization for FMCG global in Asia Pacific & Canada.  Have a hands-on experience of data extraction using ‘Nielsen Answers’

senior business analyst

absolutdata analytics

2016-1 - 2016-6 · 6 mos

 Collaborated with cross-departmental teams (Marketing Effectiveness, CRM, Data Warehouse team) to develop a cohesive and comprehensive understanding of the key drivers of the business.  Have administrated Modelling Tools & Techniques and drawn insights for a Fortune 100 FMCG major.  Helped clients in strategizing their media and advertising expenditures to maximize their revenue.