Rahul Rawat

Building the GTverse • Managing Infinix India’s online community, overseeing XClub (app) and Discord with a Monthly Active User (MAU) base of 5 million, while leading the full spectrum of XClub operations, including in-app marketing initiatives. • Enhanced user retention by 20% and increased active participation by 15%, raising Daily Active Users (DAU) from 180K to 250K. • Initiated and scaled the gaming community on Discord, growing membership to over 28K. • Launched the College Ambassador Program and initiated offline corporate and community events to expand the brand's offline presence.

• Contributed to the development of SCGC (SKOAR! College Gaming Club), an IP that strategically connected brands with college students through gaming and eSports partnerships. • Managed end-to-end marketing campaigns for SCGC and DigitSquad, successfully executing both offline and online strategies. • Built and coordinated a network of 45+ College Ambassadors, establishing core teams across colleges in India to drive brand initiatives. • Developed and implemented retail marketing plans for Intel’s EVO Platform and AMD, increasing brand awareness

• Contributed to the development of DigitSQUAD, an intellectual property (IP) initiative, establishing a diverse community of 350+ content creators across seven languages. This initiative successfully expanded brand reach to an audience exceeding 160 million. • Collaborated on 50+ end-to-end influencer marketing campaigns, producing over 1,200 branded content pieces that significantly boosted brand visibility and consumer engagement for leading consumer tech brands. • Supported Flipkart’s Big Billion Days campaigns in 2021 and 2022, coordinating with over 70 content creators. This effort resulted in the creation of 100+ high-impact videos each year, collectively garnering over 15 million views and driving heightened sales awareness.

Kept pace with evolving tech trends, creating engaging news articles and features on topics like 5G, smartphones, big tech rivalry, and regulatory reforms, capturing readers in India's tech landscape. • Tested and reviewed various gadgets, providing insightful product analyses for consumer decisions. • Authored comprehensive guides, insightful opinions, and practical how-tos on hardware and software, empowering users to navigate the tech world confidently.

I started this website, to learn and spread awareness about technology. On the website, I used to cover technology news and post my thoughts on upcoming smartphone/devices.

Specializations in: • Social Media & Content Marketing • Branding & Communication • Marketing Analytics