Rahul Dubey

Senior Marketing Manager @ Sarvodaya Healthcare

About

I am a marketing and business development professional with over 15+ years of experience in the healthcare industry. I’ve worked across diagnostics, hospitals, and pharma - building brands, managing regional campaigns & driving real business outcomes through a mix of on-ground activations and digital strategy. Currently, I lead marketing and branding initiatives for Sarvodaya Healthcare. My role involves end-to-end campaign planning, doctor engagement activities, digital promotions & vendor management - all aimed at strengthening market presence and achieving business growth. In previous roles at Apollo Diagnostics, Max Super Speciality Hospital Dr Lal Path Labs & Mankind Pharma, I’ve handled regional marketing & sales across Delhi NCR, UP, MP & RJ - launching OPD centres, building community connect programs, doctors engagement activities & leading privilege initiatives like Swasthya Cards and Citizen Plus & Community connect. I’ve also worked in pharmaceutical marketing during the early stages of my career, giving me a ground-level understanding of market dynamics. My core strengths include: . Integrated marketing (ATL, BTL, Digital) . Brand building and launch strategy . Territory expansion and outreach programs . ROI-driven campaign planning . Cross-functional coordination with sales, doctors, vendors, and agencies I believe marketing in healthcare is not just about promotion - it’s about education, trust-building & accessibility. I’m always open to connecting with like-minded professionals or exploring new opportunities in healthcare marketing and growth strategy.

Country

India

City

Delhi

Industry

Hospital & Health Care

Skill

Sales, Marketing Management, Healthcare, Sales Management, Marketing Strategy, Product Marketing

Experience

Senior Marketing Manager

Sarvodaya Healthcare

2026-2 - Present · 8 mos

Leading integrated marketing, branding, and business development initiatives with a focus on driving walk-in growth and strengthening regional brand presence. Key Responsibilities: Spearheading Marketing & Branding Strategy including digital, ATL & BTL initiatives Planning and executing GTM strategies for campaigns and service launches Managing Digital Marketing promotions for the unit to enhance reach and engagement Developing and executing promotional campaigns aligned with business objectives Driving Brand Activation planning, coordination, and on-ground execution Managing and optimizing trade spends to ensure maximum ROI Coordinating with external agencies and vendors for seamless implementation of marketing plans Executing comprehensive ATL/BTL campaigns to strengthen brand visibility Strategizing and implementing initiatives to increase walk-in footfall and business growth Core Competencies: Marketing Strategy | Brand Management | GTM Execution | Digital Marketing | Trade Marketing | Channel Management | Vendor Management | Business Development | ROI Optimization | Campaign Management

Marketing - North

Apollo Health and Lifestyle Limited

2022-5 - 2026-2 · 3 yrs 10 mos

Delhi, India

. Responsible for channel program management & extraction. . Developing and managing the promotional campaigns. . GTM execution. . Handling digital promotions for North Zone. . Brand activation planning & co-ordination & execution. . Managing trade spends & spend optimization. . Coordination with external vendors for implementation of plans. . Responsible for ATL/BTL executions. . Responsible for increasing the Walk-in numbers.

Assistant Manager

Max Healthcare

2018-5 - 2022-5 · 4 yrs 1 mo

Delhi NCR

• Identifying new customers. • Supporting sales and lead generation efforts. • Creating promotions with advertising managers. • Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. • Developing and managing advertising campaigns. • Organizing company conferences, trade shows, and major events. • Building brand awareness and positioning. • Evaluating and maintaining a marketing strategy. • Communicating the marketing plan. • Developing each marketing campaign from start to finish. • Evaluating competitors. • Handling social media, public relation efforts, and content marketing.

Sr. Territory Manager

Dr Lal PathLabs

2016-11 - 2018-5 · 1 yr 7 mos

. Branding . Business Alliances . Network Development . Clients Management . Customer Relationship . Business Development . Walk-In Business Development . ATL/BTL Executions