Rahul Deshmukh

Head of Products- Consumer Credit Card @ RBL Bank

Country

India

City

Greater Delhi Area

Industry

Banking

Skill

Real-time Data, Brand Partnerships, CRM Integration, Cross-Channel Marketing, Product Leadership, Financial Integration, Channel Design, Digital Direct Marketing, P&L Management, Go-to-Market Strategy, API Gateways, Multi-channel Campaign Management, API Management, Co-branding, Scaled Agile Framework, Business Translation, Credit Cards, Insurance Management, API Development, Salesforce CRM Analytics

Experience

Head of Products- Consumer Credit Card

RBL Bank

2023-7 - Present · 3 yrs 3 mos

Head of Product

HDFC Bank

2019 - 2023 · 4 yrs

Designed digital sourcing journeys using modular API architecture. Launched five co-branded cards including Marriott, Harley Davidson and Equitas. Developed real-time dashboards with analytics for performance and fraud tracking. Drove product awareness through multichannel marketing campaigns.

Senior Product Manager

Axis Bank

2016 - 2019 · 3 yrs

Managed a 2.5 lakh card LIC Co-brand portfolio and increased usage through CRM campaigns. Led Burgundy Debit Card portfolio development for premium customers. Coordinated with the technology team to create seamless EMI and insurance upsell flows.

Corporate Sales Manager

Willis Tower Watson

2014 - 2016 · 2 yrs

Managed CXO relationships and drove insurance-related revenue growth.

Corporate Sales Manager

ICICI Lombard & Berger Paints

2012 - 2014 · 2 yrs

Oversaw ₹25 Crore in premium management across major banks including ICICI and Deutsche Bank. Managed Retail Distribution in Rajasthan Reason for Berger Paints.