Rahul Bansal

Achieving Management Vision through Data Driven Strategy, building & scaling technology infrastructure across CRM, Data Engineering, Business Intelligence & Artificial Intelligence combined with on ground process optimisations. Educating 200+ on-ground colleagues across 20+ teams regarding the systems implemented and how these systems can help them improve their working efficiencies & outcomes is a large part of the value delivered from this role.

Helped HWCT India (UN Accredited) fundraise from High Net Worth Individuals (10 Cr+ in funds) to deliver formailsed education to 10L+ impoverished children in Mumbai & Rest of Maharashtra. Boosting outreach and visibility of HWCT India through social media activations and driving growth across channels.

Took a deliberate time off from formal employment to teach and mentor students across high school and undergraduate levels, spanning STEM subjects including Mathematics, Statistics, Physics, Electronics Engineering and Computer Science. Provided competitive exam preparation across JEE, GMAT, GRE and SAT — helping 20+ students improve standardized test scores by 100+ points and contributing to 10+ successful JEE outcomes. Worked entirely on a self-initiated, largely pro-bono basis — driven by a belief that access to quality instruction shouldn't depend on the ability to pay for it.

• Led marketing and product marketing, solving for customer acquisition and retention in the K-8 segment. • Worked in sync with product teams to streamline customer flows to create user product funnels. • Spearheaded a 10x growth in marketing outreach (scaled up to 1.5 Cr per month) while maintaining DAU & CAC while proportionately scaling revenues. • Built the community team from scratch to a 10 man strong team hosting 12 events daily.

Platform Marketing and Growth: 2GUD (now Shopsy) • Spearheaded customer growth and retention responsible for generating traffic (20 Mn+ monthly visits) • Acquired new customers (10K+ a month) for the entire platform.(Using Facebook,Google and affiliates) • Set up CRM as a channel for customer acquisition and communication. (2 % of overall traffic) • Liaisoned with product teams for long term customer research and retention projects. • Liaisoned between business and analytics teams across business verticals.

Created end to end business intelligence projects for Fortune 500 clients on the SQL stack and Tableau •Increased profits by ~7% in Ireland for a Fortune 500 FMCG client by decreasing supply chain costs. •Decreased operating cost by 10% for the soap category in Scotland of a Fortune 500 FMCG client. •Successfully engaged 30+ client representatives via fortnightly syncs and site visits. (Appreciated by clients for exceptional engagement)

Led a team of 300+ students for the 11th Annual Cultural Fest of BITS Goa (Top 5 college cult. fest) -Generated footfall of 1L+ via outreach to 5L+ students for 50+ National and 100+ Regional events. -Raised INR 1.2 Cr by driving 1Cr+ (online) and 15L+ (offline) impressions for 100+ partner brands.

Worked as a summer intern at JSW Steel, the highest productivity privately owned Steel Plant in India: 1. Conducted numerous interviews with people working at different levels of the steel making process. 2. Worked on workforce optimisation increasing work floor output by 20% in the Corex plant.

1. Worked as a core member of a team that raised a sum of over 3 Cr INR in across 6 college fests. 2. Supervised and mentored a team of over 20 marketing associates

National Runner's Up - Amazon Ace Challenge 2023 (3,625+ teams) National Winners - Jio-BP Case Challenge 2023 National 2nd Runner's Up - Acuvon Ace the Case Challenge 2023 Voluntary Break taken for entrepreneurial pursuits. Driving Peer to Peer learning through collabarations with students to disseminate knowledge