Rahul Badoni

Activation Manager @ Angel One

About

Hi, my name is Rahul Badoni. I am seeking a position as a Marketing Manager in the Marketing and Communication I have over 6+ years of experience in this field, beginning my marketing career Communication Department. I have over 6+ years of with New Punjab Wines then, I moved ICICI Bank as a Regional Marketing Executive from 2018 to 2021.Following that, I joined Healthkart (Bright Life Care Pvt.Ltd.), where I served as a Regional Marketing Executive from 2021 to 2023. After that, I moved to II F L Finance (an NB FC) and worked as a Regional Marketing Officer from March 2023 to August 2024. Currently, I am employed with Angel One as a Business Activation Manager since September 2024. I am excited about the opportunity to leverage my experience and skills in a Marketing Manager role.

Country

India

City

Chandigarh

Industry

Banking

Skill

Vendor Management, Microsoft Word, Development & implementation of marketing plans, Event Marketing, Below the Line Advertising, Mass Marketing, Angel Investing, Sales Campaigns, Client Relationship Strengthening, Retail Marketing, Marketing Management, Multi-channel Campaign Management, Regional Marketing, Communication, Brand Strategy, Marketing Strategy, ATL COM, Marketing Activation, Activity Based Management, Brand Awareness

Experience

Activation Manager

Angel One

2024-9 - Present · 2 yrs 1 mo

As a Business Activation Manager at Angel One, I focus on growing the company’s B2B business by supporting Authorized Persons (Sub-Brokers) in expanding their customer base and increasing revenue. I execute BTL and ATL marketing activities, develop branding strategies across online and offline channels, and collaborate with cross-functional teams to deliver impactful promotional campaigns that drive business growth.

Marketing Officer

IIFL Finance

2023-3 - 2024-8 · 1 yr 6 mos

Branding: Developed brand strategies to enhance market presence. Marketing Activities: Executed initiatives to drive engagement and sales. Vendor Management: Collaborated with vendors to optimize marketing resources. Marketing Campaigns: Launched targeted campaigns across multiple channels. New Branch Marketing: Led local marketing for new branch openings. New Product Marketing: Managed marketing strategies for product launches. Retail Marketing: Implemented in-store promotions to boost visibility. BTL Marketing: Executed direct marketing and events for customer engagement. Activation: Organized brand activations for memorable customer experiences. ATL Marketing: Developed strategies for broader audience reach through mass media.

Marketing Executive

ICICI Bank

2021-11 - 2023-3 · 1 yr 5 mos

As a Marketing and Communications professional specializing in Below The Line (BTL) at ICICI Bank, I focused on targeted marketing initiatives aimed at specific audiences. I developed and executed direct marketing campaigns, promotions, and events to drive engagement and sales. Key responsibilities included creating tailored content, managing customer interactions, and analyzing campaign effectiveness. Strong communication and creative skills were essential for crafting impactful messages. Collaboration with sales and other departments ensured alignment with overall business goals, enhancing brand visibility in the competitive banking sector.

Regional Marketing Executive

HealthKart

2018-9 - 2021-11 · 3 yrs 3 mos

Healthkart is a product-based company where we conduct marketing activities to enhance retail business. During the inauguration of new stores, we collaborate with the sales team to strategize and achieve new business targets. We plan marketing activities tailored to each area, ensuring maximum impact and sales. This role also involves analyzing market trends and developing effective promotional campaigns to drive growth.