Rahul Aggarwal

I build the systems that turn products into pipeline. Over 9 years in B2B SaaS, I've owned go-to-market strategy, product marketing, and demand generation across India, APAC, and teams aligned to European and global headquarters - at every stage from zero-to-launch to multi-product scale. At Sinch (NASDAQ-listed, global CPaaS leader), I currently own GTM and product marketing across 7–8 enterprise and SMB products for India - designing the campaigns, positioning frameworks, sales playbooks, and event strategies that move prospects from awareness to closed-won. Before scaling to the full portfolio, I led the ground-up India GTM of SinchEngage, a European SaaS product, driving a 64% surge in qualified leads and $260,000+ in pipeline within months of market entry. On the field side, I own Sinch's strategic presence at India's most important industry conferences - AdTech, Global Fintech Fest, and BFSI roundtables - end to end. What I actually do: → Build GTM blueprints for new products and new markets from scratch → Define ICP, buyer personas, and competitive messaging that sales teams actually use → Run multi-channel demand programs (paid, email, webinars, events) that generate MQLs at scale → Create sales enablement assets - battle cards, customer stories, pitch decks; that shorten deal cycles → Lead content engines and organic strategies that compound over time Earlier, at Exotel, I led content and product marketing that shortened discovery-to-demo time by 18% and grew LinkedIn brand presence to 30,000+ followers. At Vidooly, I took a new SaaS product (Fluvid) past 100,000 global installs in 7 months through positioning, GTM, and community-led growth. I'm a generalist who specializes, equally at home shaping product strategy with a VP and executing a paid campaign that hits MQL targets this quarter. Based in India. Actively exploring Senior PMM and Marketing Manager roles in Singapore, UAE, Southeast Asia, and global remote positions. Let's connect if you're building something in B2B SaaS.