Rahmi Maulida

Rahmi Maulida

Marketing & Communication Lead @ Serial

About

Strategic marketing professional with a strong background in brand management, partnerships, and multi-channel campaign execution. Skilled in crafting and implementing 360-degree marketing strategies, developing high-impact collaborations, and optimizing brand presence across retail and digital platforms. Passionate about creating engaging brand activations, strengthening customer relationships, and leveraging data-driven insights to drive growth and visibility. Adept at leading cross-functional teams and ensuring seamless execution of marketing initiatives.

Country

Indonesia

City

Jakarta Metropolitan Area

Industry

Retail

Skill

Sales Strategy, New Concepts, Cross-functional Initiatives, Program Marketing, Stakeholder Management, Brand Partnerships, Retail Sales, Leadership, Program Management, Digital Influence, Business Negotiation, Public Relations, Branding & Identity Marketing, Digital Marketing, Marketing Partnerships, Marketing Data Analysis, Marketing Coordination, Marketing Budget Management, Large Scale Events, Cross-Functional Team Management

Experience

Serial

Marketing & Communication Lead

Serial

LinkedIn
2020-8 - Present · 6 yrs 2 mos

Jakarta, Indonesia

- Created and managed marketing budgets, ensuring cost efficiency while maximizing campaign impact. - Defined clear objectives for each marketing campaign, ensuring alignment with business goals and effective execution. - Developed and executed marketing strategies across all sales channels, ensuring brand consistency and market growth. - Planned and executed campaigns, promotional content, partnership, store opening, brand activations, including event planning, branding, and promotional activities to maximize visibility and sales. - Led brand development, activation, and partnership collaborations to expand market presence and drive awareness. - Coordinated with all departments—including merchandisers, sales, operations, and design—to ensure marketing initiatives align with overall business strategies. - Oversaw digital marketing efforts, including social media strategies, e-commerce campaigns, KOL & affiliate management. - Delegated tasks to the team, ensuring smooth execution and accountability across all marketing activities. - Analyzed market trends, customer insights, and sales data to refine marketing strategies and enhance ROI. - Managed cross-functional teams and stakeholders to ensure seamless execution of marketing initiatives.

PT Cipta Kreasisandang Mandiri (Osella)

Head Of Marketing Communication

PT Cipta Kreasisandang Mandiri (Osella)

LinkedIn
2019-10 - 2020-8 · 11 mos

Greater Jakarta Area, Indonesia

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration • Present ideas and final deliverables to internal and external teams, and communicate about marketing programs, strategies, and budgets • Creating promotional information to drive business • Coordinating multiple channels of marketing strategies • Managing budgets for marketing campaigns • Develop good relationship with KOL Partner, E-Commerce Partner and Consignment Partner • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

PT Cipta Kreasisandang Mandiri (Osella)

Head of Marketing Communications

PT Cipta Kreasisandang Mandiri (Osella)

LinkedIn
2019-10 - 2020-8 · 11 mos

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration Present ideas and final deliverables to internal and external teams, and communicate about marketing programs, strategies, and budgets Creating promotional information to drive business Coordinating multiple channels of marketing strategies

PT. Central Mega Kencana

Brand Executive

PT. Central Mega Kencana

LinkedIn
2017-7 - 2019-10 · 2 yrs 4 mos

Greater Jakarta Area, Indonesia

- Executing Below The Line (BTL) and Above The Line (ATL) advertising and any promotional events in coordinations with Brand Manager and General Manager of Sub-business Unit. - Contributing new ideas and concepts to every events. - Pitching and analysing event organiser agency to contribute to larger events. - Researching and analysing competitors’ strategy on events and promotions. - Coordinating with store managers, third parties, and media in conducting any events and/or promotions. - Creating marketing calendars and monthly reports

PT. Central Mega Kencana

Corporate Sales Executive

PT. Central Mega Kencana

LinkedIn
2015-5 - 2017-6 · 2 yrs 2 mos

- Researching and identifying sales opportunity -Reaching out to new customers and making presentations -Understanding the client requirements and then customizing the product/ services as their needs -Maintaining relationship with all potential and existing clients -Ensuring proper servicing and after sales support to clients - Data reporting to management

PT. Central Mega Kencana

Exhibition Officer

PT. Central Mega Kencana

LinkedIn
2014-1 - 2015-5 · 1 yr 5 mos

- Planning timetables - Booking venues - Pitching Vendor and Negotiation - Financial and managerial administration - Arranging insurance cover and ensuring legal, stand designers and equipment hire - Coordinate with Marketing for advertising and publicising events - Coordinate with vendor and team work

PT CENTRAL MEGA KENCANA - MONDIAL & FRANK&CO.

Brand Executive

PT CENTRAL MEGA KENCANA - MONDIAL & FRANK&CO.

2014-1 - 2019-10 · 5 yrs 10 mos

Executing Below The Line (BTL) and Above The Line (ATL) advertising and any promotional events in coordinations with Brand Manager and General Manager of Sub-business Unit. Contributing new ideas and concepts to every events. Pitching and analysing event organiser agency to contribute to larger events. Researching and analysing competitors’ strategy on events and promotions. Coordinating with store managers, third parties, and media in conducting any events and/or promotions. Creating marketing calendars and monthly reports

WIFIKU INDONESIA

Marketing Support

WIFIKU INDONESIA

LinkedIn
2012-11 - 2013-12 · 1 yr 2 mos

Supports sales presentations by assembling quotations, proposals, videos, slide shows, demonstration and product capability booklets; compiling account and competitor analyses. compiling and distributing financial and statistical information such as budget spreadsheets

Education

Universitas Jayabaya

Universitas Jayabaya

LinkedIn

Public relations

2013 - 2019 · 6 yrs

Rahmi Maulida's Contact Information

Email

******@***.com

Phone

(**) *** ****

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