Rahma Nasr

Rahma Nasr

Senior Digital Marketing Specialist | Performance & Strategy @ El Watania-Auto Parts

About

A results-driven marketing professional with over 3 years of experience in digital marketing and social media strategy I have a strong background in content writing, including tailored content for the Saudi market, with a deep understanding of audience behavior and cultural relevance. My work has included full marketing plan development, in-depth competitor analysis, and comprehensive studies of the target audience to guide strategic decisions Throughout my career, I have contributed to campaigns that align with brand goals, combining creativity with data to optimize performance. I have hands-on experience in media buying, audience segmentation, and tracking campaign results to ensure measurable impact I have successfully managed and optimized campaigns across platforms including Facebook, Instagram, TikTok, and Snapchat — leveraging performance insights to maximize ROI and enhance marketing effectiveness.

Country

Egypt

City

Alexandria

Industry

Plastics

Skill

TIKTOK ADS, Microsoft Office, الإنجليزية, العمل الجماعي, تأليف الإعلانات, المهارات التحليلية, تطوير الأعمال التجارية, Tiktok, Content Strategy, Creative Campaign Development, Social Media Management, Project Management, Market Research, Social Media Strategy, Content Planning, Digital Marketing, LinkedIn, Farmacia, Google Analytics, Facebook

Experience

El Watania-Auto Parts

Senior Digital Marketing Specialist | Performance & Strategy

El Watania-Auto Parts

LinkedIn
2025-5 - Present · 1 yr 5 mos

الاسكندرية, مصر

(A leading auto parts company with a branch in Dubai, the exclusive distributor of EUROLUB German oil in Egypt, and operator of an independent Car Service Center). Strategic Brand Portfolio Management: Directed comprehensive marketing operations and actively shaped the group's brand portfolio across B2B and B2C sectors, ensuring cohesive positioning for the Auto Parts division, the Car Service Center, and the EUROLUB brand. Business Growth & Strategy: Developed and executed robust, data-driven marketing plans based on deep competitor analysis, successfully introducing innovative positioning strategies that boosted overall company sales by 35% and significantly expanded market share. Campaign Leadership & Media Buying: Led end-to-end digital marketing and media buying campaigns across Meta, Google Ads, and LinkedIn. Continuously optimized ad performance and targeting, resulting in a substantial increase in overall sales and significantly expanding the brand's distribution network. Event & Exhibition Management (Autotech): Orchestrated the company's successful participation in major international industry events, prominently the Autotech International Exhibition. Managed full-cycle execution including booth design, décor coordination, promotional giveaways, and creative differentiation strategies, generating over 250 qualified B2B leads. Content Strategy & Team Supervision: Created and managed tailored content strategies across all digital platforms. Supervised and guided a cross-functional marketing and design team of 4 members, ensuring all visual and technical outputs strictly aligned with overarching corporate goals. Cross-Departmental Collaboration & E-commerce: Collaborated seamlessly with engineering and operational departments to ensure smooth project execution. Managed digital sales channels, including the strategic listing of products on Jumia Egypt, successfully driving consistent growth in online revenue.

Rubex Egypt

Senior Digital Marketing

Rubex Egypt

LinkedIn
2023-1 - 2025-2 · 2 yrs 2 mos

الاسكندرية, مصر

Managed and executed digital marketing campaigns across all social media platforms Collaborated on the development of the company's market plan, ensuring alignment with business goals. Moderated social media channels and responded to client inquiries via email during exhibitions. Tracked and analyzed sales, with a particular focus on outdoor sales activities. Conducted competitor analysis to enhance the company's market positioning. Coordinated with the designer to ensure timely creation and delivery of promotional materials.

SOVC

Sales Executive

SOVC

LinkedIn
2021-2 - 2023-1 · 2 yrs

الاسكندرية, مصر

Spearheaded sales and marketing initiatives for chemical products, significantly increasing client base and revenue. Developed and implemented targeted marketing strategies, enhancing brand visibility and customer engagement. Conducted market research to identify potential customers and industry trends, driving new business opportunities. Managed client relationships, providing tailored solutions to meet their chemical supply needs. Collaborated with the sales team to achieve and exceed sales targets consistently.

SEA VIEW YACHT CLUB LIMITED

Sales specialist

SEA VIEW YACHT CLUB LIMITED

LinkedIn
2020-5 - 2021-11 · 1 yr 7 mos

الاسكندرية مصر

Pomoted and sold the company’s products, effectively building relationships with customers to drive repeat business. Negotiated contracts and closed deals, contributing to the overall success of the sales team. Provided exceptional customer service by addressing inquiries and ensuring client satisfaction. Assisted in developing sales strategies to meet company objectives.

Rahma Nasr's Contact Information

Email

******@***.com

Phone

(**) *** ****

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