Rahma Mwapachu

Rahma Bakari Mwapachu is a Senior Marketing & Corporate Communications Executive with over 20 years’ experience transforming million-dollar corporate strategies into revenue and profit growth drivers for top-tier financial services, telecoms, advertising, and media corporations. An astute Business Partner, Rahma leads the design, development, and deployment of corporate and product brand strategies that shift business, brand, and product perception, position, and performance. She has led the transformation of the image of NMB Bank Plc, from that of a government-owned financial institution to the No. 1 commercial bank in Tanzania. Through multi-channel targeted campaigns that drove deposit mobilization, revenue generation, and operational efficiency, Rahma has increased NMB’s nationwide brand visibility, achieving the highest brand Top of Mind awareness in the market. This contributed to NMB’s record-breaking performance of TZS 289 Billion profit after tax in 2021, an increase of 39% Year-on-Year. Promoted to Department Head within two years of joining, and awarded Best Supporting Department under her leadership, Rahma is exceptional at negotiating, building, and leveraging partnerships to facilitate inclusive and sustainable growth and profitability for both internal and external stakeholders. A strong collaborator and exemplary leader, Rahma also led notable business results through marketing strategies for two of the leading global telecoms brands, Airtel and Vodacom. Rahma is known for upholding the highest ethical and professional standards in her dealings with boards, executive committees, and corporate teams, as well as regulators, suppliers, customers, and the wider community. Passionately invested in others’ success, Rahma is intentional about mentoring high calibre future leaders and has been recognised for her leadership through the Pan African Women in Management Africa Award, Tanzania Marketing Science Association, and NMB Women Forum, where she serves as a founding Committee Member. Rahma holds a Bachelor’s in Communications and International Development from Carleton University, Canada. She has a daughter and lives in Dar es Salaam, Tanzania.