Rahul Sharma

End-to-end Campaign Development & Execution – Planned, executed, and managed 20+ brand-level campaigns annually, owning the full lifecycle from ideation and GTM planning to media execution, cross-team coordination, and post-campaign evaluation. Marketing Planning & Budget Ownership – Led annual marketing calendar planning and managed annual budget, driving disciplined spend, vendor accountability, and ROI-led execution across brand and retail initiatives. Content Development & Internal Team Coordination – Led campaign content ideation and worked closely with internal content and creative teams to develop and deliver campaign assets consistently across the year. Vendor & Agency Management – Managed and coordinated 50+ agencies and vendors across creative, media, production, and on-ground execution, ensuring timely delivery, quality control, and budget adherence. Performance Marketing Planning & Control – Planned and oversaw performance marketing campaigns across Meta and Google with clearly defined objectives of sales growth and awareness building, ensuring disciplined execution and outcome tracking. Influencer Planning & Management – Built and scaled a pan-India influencer program with 500+ creators in FY25–26, integrated across online and offline channels to support brand and retail campaigns. CRM Planning & Execution – Planned and executed CRM initiatives focused on customer segmentation and lifecycle engagement, contributing to 20% like-to-like revenue growth over the past year. ATL Media Planning & Execution – Drove year-round ATL media planning and execution across print, OOH, cinema, and radio, ensuring optimal channel mix, efficient spends, and consistent brand presence. Offline Retail Activations – Planned and executed offline activation programs across 300+ retail counters, driving consistent in-store brand visibility, consumer engagement, and sales support through on-ground campaigns and store-led initiatives.

- Brainstormed Marketing Initiatives: Developed strategies to boost sales, enhance customer experience, and increase brand reach. - Formulated Social Media Strategy: Created and executed a strategy to drive brand engagement and visibility. - Drafted Partnership Proposals: Prepared proposals for potential cross-industry brand collaborations. - Conducted Store Visits: Executed surprise store visits to evaluate and improve customer experience. - Performed Market Research: Analyzed competitors and conducted market research to guide strategic decisions.

- Thoroughly studied and analyzed the new product called IATA Course. - Pitched products to the batch of existing and potential clients. - Helped clients throughout the journey of onboarding. - Kept track of client's requirements and feedback.

Managed a team of 15 peers and conducted 10+ events.