Raheel Zulfiqar
Marketing And Public Relations Manager @ Aziz Steel
About
I am a results-driven 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘄𝗶𝘁𝗵 𝟲+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 in developing and executing strategic marketing initiatives that strengthen brand positioning, drive customer engagement, and accelerate business growth. My professional experience spans 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝘁𝗿𝗮𝗱𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗿𝗲𝘁𝗮𝗶𝗹 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻, 𝗣𝗥 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 across multiple industries. I specialize in designing 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀, 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗰𝗿𝗼𝘀𝘀-𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 that deliver measurable results. Throughout my career, I have successfully contributed to: • 𝟯𝟬%+ 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗵𝗮𝗿𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 through strategic marketing initiatives • 𝟰𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 through integrated digital campaigns • 𝟯𝟱% 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗹𝗲𝗮𝗱𝘀 through optimized marketing funnels • 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗼𝗳 𝗿𝗲𝘁𝗮𝗶𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝘀 𝗳𝗿𝗼𝗺 𝟴 𝘁𝗼 𝟯𝟱+ 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 across 19 cities • 𝟯𝟬% 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗢𝗜 through performance-driven campaign optimization I have extensive experience in brand launches, digital campaigns, influencer marketing, trade marketing, exhibitions, corporate events, and dealer network engagement, ensuring alignment between marketing strategy and business objectives. My approach combines market research, 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 that strengthen brand visibility and generate sustainable business growth. I am always interested in connecting with professionals and organizations looking to 𝗯𝘂𝗶𝗹𝗱 𝘀𝘁𝗿𝗼𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀, 𝗲𝘅𝗽𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝘀, 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀.
Pakistan
Lahore
Consumer Goods
Performance Marketing, Marketing Research, Marketing Communications, Brand Strategy, Google Analytics, Account Management, Optimization, Paid Social Media, Social Media, Social Media Advertising, Attention to Detail, Oral Communication, Business-to-Business (B2B), B2B Marketing, Creative Writing, Facebook, YouTube, Instagram, Web Analytics, Marketing Operations
Experience

Marketing And Public Relations Manager
• Leading strategic marketing and brand positioning initiatives to strengthen market presence and support business growth. • Expanded retail network from 8 to 35+ retailers across 19 cities within one year through targeted market expansion strategies. • Designed and executed multi-channel marketing and PR campaigns increasing qualified lead generation by 40%. • Planned and executed digital and on-ground marketing campaigns to enhance brand visibility and dealer engagement. • Organized major corporate events including Annual Sales Conference 2026, Mega Property Expo 2025, and IAPEX Exhibition. • Strengthened dealer network communication and engagement to improve partner relationships and coordination. • Conducted market research and competitor analysis to identify new growth opportunities and optimize marketing strategies.

Digital Marketing Manager
Pakistan
• Developed targeted digital marketing strategies aligned with business growth objectives. • Managed social media marketing, content strategies, and influencer campaigns that increased engagement by 60%. • Reduced cost per lead by 18% through performance marketing and campaign optimization. • Conducted market research and competitor benchmarking to identify growth opportunities. • Expanded business reach into 3 new regional markets through strategic marketing initiatives.

Information Technology Assistant
• Maintained computer networks and communication systems. . • Provided solutions to technical problems. • Identified and acted on opportunities to improve and update software and systems. • Developed and implemented IT policy and best practice guides for the organization.

Business Operations Manager
Lahore, Punjab, Pakistan
- Managed end-to-end HR, Admin and business operations including recruitment, policy development, performance management, and employee relations. - Partnered with department heads to fulfill staffing requirements while ensuring compliance with organizational policies and labor laws. - Oversaw compensation, benefits, HR budgeting, and employee engagement initiatives. - Led and mentored HR team to ensure efficient operations and a positive, inclusive workplace culture.

Information Technology Assistant
Lahore gymkhana
Lahore, Punjab, Pakistan
- Provided technical support for hardware, software, and network-related issues to ensure uninterrupted operations. - Assisted in installation, configuration, and maintenance of IT systems and infrastructure. - Supported end-users and collaborated with IT teams to implement system improvements and resolve technical challenges.

Real Estate Consultant
Lahore, Punjab, Pakistan
As a Real Estate Consultant, my main responsibility is to provide expert guidance and advice to clients on buying, selling, leasing, and investing in real estate. I work closely with clients to understand their real estate needs and goals, and provide customized solutions that meet their specific requirements. I conduct market research and analysis to provide clients with insights into current market trends, pricing, and demand, and use this information to guide clients in making informed decisions. I assist clients in the purchase and sale of properties, and provide support throughout the entire transaction process, including negotiating prices, preparing contracts, and coordinating with attorneys and other professionals. In addition to this, I provide guidance to clients on leasing and property management, including tenant screening, lease negotiations, and property maintenance. I also provide guidance on real estate investment, including identifying potential investment opportunities, conducting financial analysis, and providing recommendations on the best investment strategies. Furthermore, I develop and maintain relationships with industry professionals, including brokers, attorneys, lenders, and appraisers, to ensure that clients have access to the information and resources they need to make informed decisions. I also keep up-to-date with industry trends, best practices, and legal and regulatory requirements, and provide clients with thought leadership and expertise in the real estate industry. Finally, I am committed to providing exceptional customer service and building long-term relationships with clients based on trust, integrity, and professionalism.
Education

Advertising: Print, Outdoor and Digital
Gained a comprehensive understanding of advertising, including the art of selling ideas and effectively marketing to target audiences. Studied core advertising theories, design principles, and brand development strategies. Learned how to create and maintain a strong, consistent company image across platforms.
Raheel Zulfiqar's Contact Information
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