Rahaf B. Malahmeh

Consultant @ Kotinos Sports

About

Experience consultant with a background in Industrial Engineering, specializing in innovation, customer and stakeholder experience, and digital transformation. Holds a Bachelor’s degree in Industrial Engineering from the German Jordanian University (January 2024) and completed the International Baccalaureate (IB) program at Amman Academy. Academic training is grounded in process optimization, efficiency improvement, and analytical problem-solving. Professional experience includes consumer insights, innovation, and digitalization, supported by international exposure through an exchange semester at Albstadt Sigmaringen Hochschule and a six-month internship at Bosch Siemens Hausgeräte in Munich. Experience spans translating user and consumer insights into actionable improvements and innovation-led initiatives. Works with diverse stakeholders to design and deliver end-to-end service and experience improvements, including process optimization, journey design, capability setup, and digital transformation initiatives across public and private sector engagements. Brings an engineering mindset combined with a user-centered, innovation-driven approach to deliver practical, scalable, and impactful solutions.

Country

Qatar

City

Doha

Industry

Management Consulting

Skill

Innovation Management, Innovation, Disruptive Technologies, Attitude Change, Customer Support, Microsoft PowerPoint, Microsoft Excel, Qualitative Research, Customer Experience, Presentation Skills, Quality Management, Team Leadership, Critical Thinking, Written Communication, Interpersonal Skills, Quality Control, Self-confidence, Volunteering, Arabic, German

Experience

Consultant

Kotinos Sports

2026-1 - Present · 9 mos

Doha, Qatar

Experience Consultant

PwC Middle East

2023-12 - 2026-1 · 2 yrs 2 mos

Amman, Riyadh, Doha

• Supported end-to-end digital transformation initiatives to improve organizational performance and service delivery. • Conducted service and customer journey assessments and redesigns across priority sectors to identify pain points and improvement opportunities. • Translated user research and insights into digital product features, experience flows, and actionable roadmaps. • Delivered current-state assessments and future-state strategies, including operating models and transformation roadmaps. • Contributed to the setup and scaling of digital and innovation capabilities, including governance, processes, and playbooks. • Facilitated workshops and co-design sessions with senior stakeholders to drive alignment and prioritization. • Developed personas, scenarios, and initiative cards to ensure user-centered and targeted solutions. • Conducted market and benchmarking analyses against regional and international best practices. • Supported business development through proposals, RFP responses, pitch decks, and market scans.

Consumer Insights, Innovation and Digitalization Specialist

BSH Home Appliances Group

2022-9 - 2023-3 · 7 mos

Munich, Bavaria, Germany

• Conducted research for the innovation team to aid them in their innovation process • Data extraction and in depth qualitative analysis from Consumer Feedback Tool to identify strengths, weaknesses and ratings of various BSH products; derivation of recommended improvements • Detailed analysis per department of the yearly worldwide employee survey about consumer centricity, derivation of recommended actions by area • Prepared the Trend and Innovation Report for 2022