Rahaf AlGhunaim

- Manage and oversee the Marketing Department’s strategic direction, managing cross-functional teams including design, editorial to deliver impactful communications. - Develop and managed marketing strategies executing tailored to target market segments aligning with business objectives. - Plan and control annual marketing budgets with strategic allocation across B2B marketing initiatives to strengthen brand positioning lead generation. - Collaborate directly with executive leadership (N-1 and N-2) to translate strategic objectives into actionable marketing initiatives. - Manage tourism brand assets, ensuring unified strategic consistency and alignment across all communication touchpoints. - Develop a data-driven CRM strategy by analyzing historical newsletter performance, identifying high-engagement content brackets, and creating segmentation “what-if” scenarios to target and convert new leads into consistent B2B agents. - Managed full revamp of tourism unit websites, transforming from informational to sales-driven platforms by aligning with leadership objectives, website structuring, partnering with UI/UX and MarTech departments for execution, and content & visual asset management across multiple languages. - Manage the planning and execution of key tourism events in collaboration with the Events Department, ensuring alignment with overall tourism objectives - Develop and oversee annual & quarterly marketing action plans to ensure strategic alignment and consistent execution across all tourism initiatives.

- Managed multiple social media platforms, including content calendar planning, engagement tracking, and monthly performance reporting. - Developed and implemented platform-specific action plans to enhance audience reach and brand consistency. - Created and maintained monthly social media calendars and reports to ensure consistent planning and execution. - Managed event participation logistics, registration processes, and digital portal management to ensure seamless brand presence. - Activated and managed the B2B newsletter channel, establishing it as a key direct CRM communication tool. - Executed marketing materials, operational assets, and business collateral in alignment with brand guidelines.

- Client onboarding and CPC planning for retainer and campaign-based clients. - Managed internal and external communications to keep deliverables on track. - Client project management with action plan and incentives in collaboration with the Marketing Department. - New leads sourcing, proposals, and contract management. - Managed revenue collection responsibilities with the finance department.

- Developed and executed client marketing strategies, action plans, and incentives aligned with business objectives. - Managed social media channels, enhancing brand visibility, consistency, and audience engagement. Planned and executed integrated marketing campaigns, supported by continuous performance analysis and reporting. - Supervised the end-to-end setup and launch of the ZID e-commerce website, ensuring brand alignment and seamless end-user experience. - Influencer managements, objective briefings, and monitoring. -Activated and monitored digital ad campaigns, achieving clients goals & objectives. - Campaign performance reports with insights and optimization actions.

- Conducted phone screenings, scheduled interviews, and supported end-to-end candidate onboarding. Managed document filing, sorting, and organization to maintain accurate employee records. - Contributed to the development of Talent Acquisition policies, procedures, and workflows. - Managed & oversaw the Tamheer Program, ensuring compliance and smooth trainee coordination, onboarding, and monitoring.

In charge of organizing all PCU event hosted Team leader of 30 members