Ragoth Bala

Our mission is to make authentic plant-forward Indian food readily accessible around the world. TheCuminClub.com offers 5-minute meal kits inspired by authentic regional cuisines of India. Read the story behind this venture in the blog post here -

Manage a portfolio of fitness apps and gym-SaaS offerings, with a goal of product differentiation (physical products) through equipment connectivity and enhanced exerciser experience.

Lead product optimization efforts across a wide portfolio of consumer and enterprise products. Identify opportunities and optimize the products to increase signups and purchase funnel conversion.

Bevy provides everything you need for different experiences with the goal of helping people own less and live more. We deliver everything to your doorstep when you need them and pick them back up when you’re done. We are bringing the access model used by Netflix and Spotify to the recreation market. Book an experience today at bevyme.com.

This role focuses on the Goods business, a relatively new business unit at Groupon, with annual revenue of $1B+ Primary responsibilities include - 1. Understanding Groupon Goods customers and their behavior 2. Enabling buyers to merchandise for focus subsets of the customer base 3. Working with marketing to create strategies around new user activation, increasing CLTV and cross-channel leverages within Groupon 4. Understanding drivers of customer churn and addressing the drivers with new strategic initiatives

As the owner of AB Testing program, primary responsibility was to be a gatekeeper for 100+ tests that get executed every year in DT and mWeb. In addition, I was delivering deep-dive analyses and insights for the past and potential future tests. Also, I worked on creating visibility across the company for the need of AB testing in Native Apps and created/enhanced process for the same, working with Taplytics, a 3rd party testing platform.

Supporting Product Managers with prioritization, scoping, execution and monitoring of AB Tests. Over 100 tests planned and executed per year, resulting in better user experience and better monetization.

Managing offshore delivery model of analytics and decision sciences. Engaging with business groups, understanding business problems, scoping projects of varying complexities, formulating solutions/recommendations in order to help achieve institutionalization of analytics across different operational groups.

Handling a 4-5 people team of Analysts, main responsibilities included project management, statistical analysis & modeling, translating analytical findings into business context and client management. Also, training the analyst team on SQL, SAS & VBA was an additional responsibility.

As a part of an extension team to Customer Insights group of Walmart, I worked extensively on data crunching using Teradata, SAS, SPSS & Excel. Typical projects include data modeling, VBA based tool development & reporting. Got a good exposure to retail industry and marketing vertical.