Raghda M.Wahba

Own and drive the full P&L of the Cisco business unit, managing revenue growth, profitability, and overall business performance across all the technologies. • Define and execute strategic business and go-to-market (GTM) plans in alignment with Cisco, driving pipeline generation and accelerating market expansion across key sectors. • Lead and strengthen executive-level relationships with Cisco, managing QBRs, vendor programs, and strategic initiatives to maximize rebates, incentives, and joint business outcomes. • Build, enable, and expand a high-performing partner ecosystem, driving partner recruitment, activation, certifications, and joint business planning. • Drive pipeline creation and conversion by working closely with partners on strategic opportunities, supporting deal structuring, pricing, and successful closures. • Lead demand generation initiatives including campaigns, events, and sector-focused activities, increasing market visibility and opportunity creation. • Manage forecasting, pipeline tracking, and performance reporting, ensuring alignment with quarterly and annual targets. • Oversee inventory planning and stock management, ensuring product availability while optimizing working capital and stock rotation. • Act as a cross-functional leader, aligning sales, presales, marketing, finance, and operations to ensure seamless execution and delivery

o Responsible for the planning, vision, developing and implementing partnerships and alliances strategies. o Identifying potential partnership opportunities and collaboration areas. o Tracking and reporting on partnership performance and ROI. o Contributing to partnership program growth and success. o Collaborating with sales and marketing teams on partnership initiatives. o Staying updated with industry trends and developments. o Negotiating partnership agreements and contracts. o Responsible for the go-to-market plan & execution. o Manages potential channel conflict with other firm sales channels by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement. o Gathering and prioritizing product and customer requirements and working closely with engineering, sales, marketing, and support to ensure revenue and customer satisfaction goals are met. o Work with external third parties to assess partnerships. o Perform product demos to customers. o Set pricing to meet revenue and profitability goals. o Deliver a monthly revenue forecast. o Develop sales tools and collateral. o Propose an overall budget to ensure success. o Brief and train the sales force at quarterly sales meetings o Ensures that the vendor supports the company’s overall strategy and goals. Business Development Activity: o Creating development plans and forecasting sales targets and growth projections o Identifying market opportunities through meetings, networking and other channels o Meeting existing and potential clients and building positive relationships o Identifying opportunities in target markets for your organization’s products and services o Generating leads through cold calling prospective clients

Sales Activities: • Responsible for the overall partner relationship, including strategic planning, revenue growth targets and all operations necessary to profitably retain, grow and service the partners and their customers. • Identify new business and revenue opportunities with current partners and developing effective sales plans. • Follow up with the partners the business process, pipeline and help them to close their deals. • Identify and contact potential partners for new business opportunities. • Establish interactive business relationships with new partners within our program. • Utilize a strategic and effective sales and marketing approach via phone calls, webinars, live presentations, and potential on-site visits with new and existing partners to achieve the required sales quota. Business Development Activities: • Understanding customers’ diverse specific business needs and applying product knowledge to meet those needs. • Arranging meetings and regular visits with customers to maintain a good relationship with clients. • Participate in business review and revenue forecasting activities • Assist with the development of marketing materials & literature based on new opportunities and experience gained. Operations Activities: • Oversee administrative tasks concerning keeping partner portfolio information up to date. • Responding to tender documents, writing proposals & reports. • Maintain partner performance statistics and management reporting

Egypt & Libya • Communicate with all departments to ensure that the final output meets strict • quality standards set by the company regulation. • Responsible for all the Operational reports such as Point of Sales reports , Revenue, Credit and Debit Memos, Pricing, Sales Achievements, Profit Margin, Inventory • Responsible for productivity reporting and all the Operations presentations. • Review all Cisco customer purchase orders and approve if we should • proceed with the ordering process. • register all new deals in Cisco tools and follow up with Cisco Account Managers. • Business Development Activities: • Identify new opportunities for services that will lead to increase the sales profits. • Responsible for getting extra profit from the existing orders and customers through the analysis of information and results • Communicate with Cisco Account Managers for any price negotiations. • Identifying business risks • Forecast point of sales targets and ensure they are met by the team. Management Activities: • Continuously measure and evaluate the operations goals and all work processes • Identify and coordinate the daily activities of team members to ensure optimal operations management. • Develop Cisco Operations Team performance and ensuring key performance • indicators are in place and production targets are met. • Claiming marketing budget quarterly. • Achievement: • Certificate of Best Performance 2014. • Built a new Working Process and Guidelines to enhance the team performance. • Create extra profit incentive programs to increase profit Margin

Business Development Activities: - Assist in establishing and maintaining working relationships and prepare sales and marketing tools to grow existing accounts and attain new accounts. - Following up new business opportunities and setting up meetings. - Development Analysis Reports (SWOT analysis, competitive intelligence and revenue analysis). - Provide end-to-end support in proposal / presentation continuum. - Communicating new product developments to prospective clients. - Provide recommendations on Business Development input received. - Work with the Operation team in developing proposal contents, key messages, presentation and provide training. - Analyze own & competition revenue per each line of business along with presenting key points& suggestions to sales general manager. - Administrating accounts and writing reports. Marketing Activities: - Providing management with market feedback. - Media Tracking of measures market incidents concerning deal signings, claims and report to the head of sales team. - Evaluating past performance of a product sales. - Develop Questionnaires and Discussion Guidelines

TRAININGS COURSES: IT Knowledge: • Cisco Black Belt Partner Academy - Distribution Sales Stage 1 • Cisco Black Belt Partner Academy - Distribution Technical Stage 1 • Revenue Initiatives Cisco Solutions • Cisco New Partner Registration • Cisco SMB Specializations • Building Cloud & Managed Services with the Resellers Business Knowledge: IBDL – International Business Driving License • Entrepreneurship and Starting a Small Business • Management: Functions and Styles • Leadership and Motivation • Human Resources Management • Marketing: Product and Price • Marketing: Place and Promotion • Understanding Financial Information and Accounting • Business in Global Markets • Demonstrating Ethical Behavior and Social Responsibility • Information Technology in Business