Raghav Pareek
National Category Manager - Biscuits @ ITC Limited
About
Raghav is currently working with ITC as an Assistant Branch Manager in the Mumbai Branch where he is responsible for delivering the trade marketing and distribution objectives for ITC. Prior to this, he worked with the sales and Marketing Division of Microsoft in a pre-sales role. He was the trusted adviser for the customer for their IT infrastructure and solutions. In addition to this he has also worked in market research and conducted demand generation activities for his clients in the banking, education, health and PSU Sector
India
Mumbai
Food & Beverages
Retail Category Management, Digital Strategy, Communication, Pre-sales, Sales, Operations Management, IT Solutions, Marketing, Management, Microsoft Word, PowerPoint
Experience

National Category Manager Confectionery
Bangalore
Formulating strategy to grow ITC’s Confectionery and Chocolate business across India by identifying portfolio gaps, pricing opportunities, channel play etc. I work closely with the brand teams and the sales team to grow the category at the most optimised cost.

Senior Assistant Branch Manager | Personal Care Business
Mumbai
*Managing sales and distribution of ITC Personal Care, Agarbatti and Matches division for Mumbai Branch to deliver and annual turnover of 70Cr+ *Leading a team of 2 Area Managers, 13 Area Executives, 30 Distributors and 150 Salesment to deliver Trade Marketing and Distribution objectives of ITC * Delivering High growth in Liquids portfolio (Deodorants- Shower Gels, Handwash) by expanding distribution and executing category specific plans in trade * Launched multiple categories simultaneously and successfully by meticulous planning and ruthless execution in the market

Assistant Branch Manager
Nagpur
* Responsible for Sales and Distribution of ITC Personal Care, Agarbatti and Matches Division for the state of Maharashtra and Chattisgarh * Managed a team of 15 Sales officers, 2 Area Managers, 150 Salesmen and 78 distributors to deliver an annual Turnover of 50 Cr * Led the distribution strategy for Nagpur branch and added more than 13000 outlets and 700+ markets by creating an end to end plan for markets upto 2k-5k Pop group * Delivered highest growth for Handwash category in retail channel in the country (76%) by devising an implementing plan covering more than 2000 outlets * Won SIGMA competition (All India) for Agarbatti and Matches for the rurban (Rural+Urban) Category * Executed launch of various subcategories successfully across markets and Low population group towns * Successfully implemented ITC technology solutions across MH and CG to ensure adherence to systems and processes by distributors and salesmen

Marketing Intern
Mumbai Area, India
Designed Standard Operating Procedures for end to end distributor operations for Marico. The project helped in standardizing various distributor processes across different verticals(finance, sales, IT, HR, Tax, Legal, Supply Chain) at a national level.
Raghav Pareek's Contact Information
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