Rafsan Mollah

• Led end-to-end FMCG marketing initiatives across Singapore, Hong Kong, and Malaysia for global brands including Quest Nutrition, Applied Nutrition, Vital Proteins, and FULFIL. • Designed digital and print collaterals for kiosks, social media, supermarkets, events, and retail activations, including shelf liners, wobblers, posters, fridge wraps, and event materials. • Managed Meta advertising campaigns from strategy and ideation to execution, optimization, and creative design. • Oversaw social media management, including content creation, scheduling, community engagement, and campaign planning across multiple platforms. • Managed and supported website content, design, and digital marketing initiatives for Nutrition Always and Vital Proteins Singapore, improving brand presence and e-commerce engagement. • Spearheaded brand partnerships and collaborations with B2B partners, including Singapore football club Lion City Sailors, to drive brand visibility and engagement. • Coordinated and worked closely with KOLs/influencers on marketing campaigns, product promotions, and brand awareness initiatives. • Executed retail merchandising initiatives, including implementation of branded gym shelving at Fitness First locations. • Managed CRM and loyalty program initiatives to improve customer retention, engagement, and repeat purchases. • Collaborated cross-functionally with sales, retail, and external vendors to ensure smooth campaign execution and brand consistency. • Supported additional FMCG marketing, branding, and campaign initiatives across multiple channels and markets.

Marketing Executive for brands: Shiok Burger, Delibowl, Núodle, and SO FUN3. • Social Media Management & KOL Engagement • Produce engaging, creative and innovative content for regular and special campaigns posting. • Identify marketing trends, pitch content ideas and key opportunities for innovation. • Spearheaded end-to-end management of food delivery platforms including menu creation, optimisation, pricing, and visual presentation. • Analysed platform sales data weekly to identify trends, high-performing SKUs, and underperforming items. • Developed and executed A/B tests for pricing, bundling, and menu layouts, resulting in improved conversion rates and increased average order value. • Monitored promo ROI and platform fees to optimise marketing spend and net margin; adjusted campaign mechanics based on real-time performance.

• Creating brand awareness, analyzing social media performance and benchmarking brand competitors. • Produce engaging, creative and innovative content for regular and special campaigns posting. • Identify marketing trends and key opportunities for innovation. • Writing social media and website copy. • Communicate with Graphic Designer on content needs. • Write, produce, film, edit and publish editorial Instagram Reels content. • Manage Facebook and Instagram page. • Keep up to date with social media trends and pitch content ideas. • Collaborating with marketing manager, other internal departments, and mall partners on marketing strategy. • Run ads on social media platforms and Google.

• Keep up to date with social media trends. • Create video thumbnails for YouTube, Facebook and Instagram. • Create storytelling photo-post for Instagram. • Write, produce, film, edit and publish editorial and branded TikTok content. • Manage all social media pages on Facebook, Instagram, YouTube, and TikTok. • Pitch content ideas.

Recipient of Commander's Award 2021 • Liaise and work together with Key Appointment Holders (NS Commander, NS Head Ops, NS Head Training). • Maintain database for the total strength of NSmen manpower in Clementi Police Division monthly. • Plan ICT recalls for over 1600 NSmen, ensuring they serve their ICT, Shooting, IPPT, Police Defence Tactics, First-Aid and other courses before the financial year ends. • Sending of recall orders to NSmen for ad-hoc recalls, ranging from small-scale operations (mall patrol deployments) to national-scale operations (General Election, NDP). • Handling of NSmen officers who refuse to turn up for any type of recall. Explain to officers the directive, standard operating procedures and consequences of failing to do so.