Rafik Wagdy

Developing annual operational plans including profit and revenue targets. Agreeing and aligning annual budgets with local business partners and affiliates. Developing plans for company growth and improvement of sales. Implementing brand strategies through collaborating with leadership to strategize how best to roll out new brands, devising pricing value chain, promotional plans and product positioning. Generating progress reports through continually assessing business progress. Networking effectively with local business partners and key customers, developing strong professional relationships. Exploring business opportunities and new ventures acquisition within assigned markets. Use initiative to develop new and innovative lead generation ideas. Manage a sales pipeline, progressing prospects from lead to close.

Setting and monitoring of annual In-Market sales forecasts for the territory through daily monitoring of updating weekly stock /sales report. Liaising with regional managers/ supervisors to ensure achievement of targets. Monitoring and assessment of promotional activities to ensure excellent implementation Conducting monthly market visits to assess in-market execution performance against set KPIs, and reporting assessments to the GM- Middle East and partner/distribution management for resolution. Enhancing operation through implementing best practices in demand forecasting to ensure adequate supply of products to the territory Attending monthly SOP meetings with partners Ensuring adequate inter-company warehouse stock management. Developing Market intelligence through formulating monthly competitive activities report, monthly price monitoring, POP and POS material management, planogram setting and monitoring. Plan, direct and continuously assess operational activities to ensure progress towards business goals, sales objectives and financial targets. Deploy continuous improvement methodologies and lean initiatives based on KPIs. Drives the team to identify and create valuable solutions to customer problems which may include adding new services or developing new products. Communicate and influence key decision makers in sales transactions as needed. Create and present reports regarding budgets, sales growth or declines, quality issues, new business leads and regulatory compliance. Constant market research to collect data or information (e.g. competitor activities)

Developing and maintaining country specific “Local Success Models” based on TMM deliveries and ensuring compliance through scorecards. Converting the regional S&M grid into a detailed execution plan for the market. Tracking long term category and business performance vs long term growth plans. Providing monthly holistic external insights, trends and performance KPI’s. Creating bullet proof category rationale’s for selective innovation Providing robust post launch analysis for innovations Acting as a business partner to the brand and sales teams as well as the wider category teams Demonstrate a deep understanding of retailer's strategies, opportunities and challenges and look to align to and/or address these with any proposals made. Manage relationships with a wide range of internal and external partners at various levels. Building and sustaining key retail relationships. Using insight to influence merchandising and range plans at category reviews. Provide detailed analysis and insights on category opportunities.

Planning new brand launch activities and go-to- market channel strategies. Forecasting annual volume objectives of the brand per sales channel, leading, developing and enabling CBD field teams. Managing and controlling brand budgets. Analysing and tracking competitive market activities. Ensuring execution of in-market business plans. Designing brand initiatives per channel and per customer. Presenting and negotiating strategic business plans with CBD teams. Exploring and exploiting sales channels opportunities. Negotiating quarterly and annual sales plans with principals and managing stock ordering and brand supply chains.

Developing excellent work relationships with key accounts to achieve business objectives, leveraged on in-depth understanding on Retailer dynamics. Developing Shopper/consumer knowledge, merchandising opportunities, and retailer promotion/events opportunities. Delivering monthly volume targets for total modem trade channels. Ensuring implementation of superior sales fundamentals in key accounts outlets. Developing and implementing annual joint business planning and business reviews with key accounts and managing and developing a team of unit managers.

Establish, build and maintain relationships with key customers. Full P&L responsibility for existing accounts. Working closely with Category and Brand Marketing. Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics. Develop, agree and execute an annual Joint Business Plan with assigned accounts. Deliver the targeted KPI's for financial periods. Targets on input/output KPI's and Internal/External KPI's. Build a strategic partnership with customers to enable delivery of the businesses plan for the short and long term.