Rafiah Nawaz

• Responsible and accountable for the management of sales leads for KSA and for the development of targeted sales plans to meet or preferably exceed budgeted revenue and margin targets. • Providing sales support for Business Development in KSA and preparing plans for all clients to maintain and develop business. • Co ordinating programme delivery between the KSA sales team and the programme management team. • Organisation and attendance at CIPS events in KSA. Organising the biggest CIPS Conference and Awards in KSA within 3 months which was announced as a record-breaking event for the first time in 90 years. • Managing key client relationships under the guidance of the relevant Account Manager • Proactively developing sales opportunities. • Maintenance of CRM system and periodic delivery of relevant reports • Responsible and accountable for building long-term relationships with a range of client accounts, leading to continued growth of business; ensure that customer expectations are continuously met. • Creating striking presentations. • Managed a range of client relationships, ensuring that high quality service was provided to maintain CIPS’ reputation. Prepared proposals and made decisions within clear guidelines and parameters. Worked under minimal managerial guidance. • Responsible and accountable for maintaining at all times the CIPS CRM systems and processes for recording client activity, sales opportunities, pipeline and business won. • Responsible and accountable for clear communication with the CIPS’ delivery team, ensuring that developed, bespoke client solutions were delivered to provide to the timescales and high quality required by the customer, maintaining strong links with the delivery team to support client enquiries. • Responsible for developing and maintaining strong relationships with CIPS product suppliers to ensure appropriate and relevant proposals are developed to meet customer needs.

DPW is a global network supporting procurement leaders, entrepreneurs, and changemakers to build future-proof procurement organisations that can navigate their companies through our rapidly changing world. We deliver transformational events, programs, and experiences, all geared towards tangible actions and outcomes to unlock the true power of procurement through excellence in digital. My role as Head of Social Media consists of the following: - Plan, design, implement and monitor social media marketing campaigns. - Create and manage social content calendar - Create, curate and manage social media content, including text, audio, visual and multimedia formats. - Engage users with prompt responses, ask questions and cultivate relationships. - Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective. - Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions. - Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans. - Supervise creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives. - Track social media campaigns’ key performance metrics to maximize results and report progress to management.

During my time at Simfoni, I held the role of Social Media and Marketing Manager which covered Business Development, Marketing, Digital Marketing and Event functions. I oversaw business development within the Middle East region through contacting potential clients both inbound and outbound to establish rapport and arrange meetings. Planning and overseeing new marketing initiatives and finding new and creative ways to promote the company's existing products and introducing new products to the market through all social channels and the website. Writing blog content on a regular basis with regards to educational procurement topics and creating artwork for Simfoni Social Media accounts and the website was a critical aspect of my role. This was in line with conducting research on current benchmark trends and audience preferences as well as monitoring social platforms and growth analytics. Designing and implementing social media strategy to align with business goals and assisting the company with its new website revamp project had been a critical aspect of my role. Generating, editing, publishing, and sharing engaging content daily (e.g., original text, photos, videos, and news) as well as helping in getting reviews from past and present clients to boost company image. I was also required to assist in planning for events through collaborating with other companies (ie webinars) where I was required to create and manage all marketing duties pre-event all the way through to post-event.

Key Responsibilities: * Responsible for CIPS MENA Membership base. * Provide high quality customer service for the MENA region. * Managing CIPS MENA presence and activity through marketing and social media on the relevant platforms such as Facebook, LinkedIn, Twitter and Instagram. * Creating flyers, brochures to advertise company products and services for MENA region. * Editing and Updating company website for MENA region using CMS and creating email mailers using Adestra. * Planning and execution of social media strategy for CIPS MENA and content creation. * Planning and implementing all CIPS MENA events in the Middle East and North Africa region as well as any events we may wish to support. * Supporting and managing all MENA Branch Committees such as: CIPS Dubai, CIPS Abu Dhabi, CIPS Northern Emirates, CIPS Oman, CIPS Egypt, CIPS Qatar, CIPS Sudan, CIPS Bahrain, CIPS Riyadh, CIPS Jeddah and CIPS Eastern Province Branches through proper planning and coordination of events both physical and virtual.

My role at Coventry University was that of a Marketing Assistant. I have been lucky enough to gain a great deal of experience in such a short space of time such as: * Assisting in the co-ordination, implementation and development of all aspects of the implementation of the Faculty's Social Media work. * Assisting in ensuring that I promote a positive image of the Faculty and all of its activities and further develop and implement the close relationships with external links with public and private bodies as well as evaluation and improvement of all current/existing marketing activities on a regular basis. * Identifying and developing new marketing opportunities on behalf of the Faculty in conjunction with the Associate Dean. *Provide support to the Faculty Senior Management in the co-ordination and implementation of the Faculty's Marketing Strategy and manage the co-ordination and implementation of the Faculty's Information and Publicity Materials, such as Course Leaflets, Newsletters, Website, TV Plasma screens and Online Listings etc. * Dealing with external organisations and ensuring house style is maintained where liaising with our International and European collaborations ensuring that they are represented on our Faculty web pages and are given support and guidance in the development of any marketing course literature and publications. * Liasing with the Marketing and Communications Department and the University's Advertising Agency, in relation to placing adverts (web based, paper based and radio) on behalf of the Engineering and Computing Faculty. * Assisting the EC marketing department at events such as open days, experience days and AME showcase event which was a very big project I had gotten heavily involved with consisting of working with VIP guests and leading partners such as AME directors and big companies such as Jaguar Land Rover, Bentley and Rolls Royce.

Upper Class BA Honours Degree in Business and Marketing.